Online channels have rapidly gained importance in B2B. Despite mostly complex and high-priced products, the willingness to buy online is increasing significantly.
This trend can also be seen in digital marketing. However, the potential in online marketing is still substantial for B2B companies. Facebook, the social network per se, for example, uses the business platform LinkedIn to advertise its “Facebook Business” page to convince companies of the value of its advertising possibilities.
In the field of social media communication, many B2B companies still have doubts as to whether an investment is worthwhile and whether they will really reach the right target group there. Facebook, in particular, is often not taken into account as a potential marketing channel. However, it is often forgotten that it is just people behind the big companies.
In this white paper, we will tell you why it is worth it using Facebook in B2B marketing and how you can get the most out of the platform by optimizing your ads.