The marketing world agrees: "Content is king". Content marketing, although still in its infancy, is currentlich becoming THE marketing strategy par excellence. In our short content adventures, we oursleves have already seen exceptional success, which is why we want to share our first experiences with you.
"The conversion rate for lead ads almost doubled due to the placement of customer-oriented content" - Performance Marketing Manager of Business Division Digital
Because people are simply fed up with advertising, it is unbelievable for them and, above all, it offers them no added value at first! While classic advertising is about a product, the focus is now on added value and cou can shine with your expertise through interesting topics and insights.
The problem: No matter how promising content marketing is for lead generation and brand awarenedd, the effort involved at first seems to be irrationally enormous and without the right performance mix, even the best content is of no use.
Be it an extensive content radar, the reusability of content, the creation of personas and many more - in the perfect combination with lead ads and targeting, very successful content marketing is guaranteed.
With our tips and tricks you will become CONTENT KING!