Successful promotion of a bidding process for construction machinery

Equippo strengthens sales activities with high-performance online marketing key performance indicators


Equippo offers global buying and selling of used construction equipment. The challenge was to attract attention to the used construction equipment market via display advertising, Facebook and LinkedIn and to scale sales in a targeted manner.

Through the high-quality B2B database of TrustedTargeting, potential buyers of construction machinery could be addressed by the bauma target group. 

The mixture of a precisely fitting target group and an activating call to action in the advertising text (users should determine the price for the machine themselves) resulted in high interest and engagement.


Avg. session duration LinkedIn 08:39

Avg. bounce rate 39% Google Display

Avg. pages/session LinkedIn 7.92