Which target group has been reached:
- LASER (Leading Trade Fair with Congress for Photonics Components, Systems and Applications)
Channels we advertised in:
- Google Display
- LinkedIn
The most successful KPIs :
- Remarkable low bounce rate of 38% in LinkedIn during the trade fair (31% over business average)
- Extremely high period of time spend on the website through Google Display with 9:30 min throughout the trade fair (Business average is at 23 seconds)
Those KPIs emphasize the success of the TrustedTargeting campaign for Jenoptik. Through that they increased a lasting awareness of their product innovations in their perfectly fitting target group.