Remarkable low bounce rate of 37,76% through B2B data on LinkedIn

Jenoptik AG – Product advertising with a remarkable low bounce rate of 37,76% through LinkedIn within the LASER target group

CHALLENGE

Jenoptik is a world-wide acting technology group, in the area of Photonics.

Jenoptik was an exhibitor at the LASER 2019 trade fair. The objective of the TrustedTargeting campaign was to increase their online presence with promoting two product innovations during the trade fair.

For the customer it was really challenging to reach the perfectly fitting target group within the LASER audience. In order to further sharpening the awareness of their products, the campaign period was extended after the trade fair.

IMPACT

Which target group has been reached:

- LASER (Leading Trade Fair with Congress for Photonics Components, Systems and Applications)

Channels we advertised in:

- Google Display

- LinkedIn

The most successful KPIs :

- Remarkable low bounce rate of 38% in LinkedIn during the trade fair (31% over business average)

- Extremely high period of time spend on the website through Google Display with 9:30 min throughout the trade fair (Business average is at 23 seconds)

Those KPIs emphasize the success of the TrustedTargeting campaign for Jenoptik. Through that they increased a lasting awareness of their product innovations in their perfectly fitting target group.