mattweis GmbH – More than 80 whitepaper downloads after a campaign duration of only 5 weeks

Successful entry into Performance and Content Marketing for mattweis


mattweis is a brand strategy and design agency based in Munich and wants to acquire new customers through appropriate online marketing activities. So far mattweis has minimal operating experience in Performance and Content Marketing.

In order to attract qualified leads mattweis wanted to promote a more  specialist Marketing whitepaper.

Therefore high qualified B2B data of ISPO Munich were used. Furthermore the ideal marketing mix consisting of Facebook Lead Ads and traffic campaigns on Google Display, Facebook and LinkedIn was identified.





✅83 generated B2B Leads

✅Total Conversion Rate 7%

✅Cost per lead: 51 €