High retention time on the landing page due to high-quality traffic

Above average session time on the website of MAX FRANK – leading supplier of building technologies for steel concrete construction

CHALLENGE

MAX FRANK is an exhibitor at the world leading trade show BAU and uses its show exhibition for meeting existing customers and presenting latest product developments in order to generate leads. MAX FRANK wanted to schedule high quality meetings with potential new clients ahead of the show in order to make the most out of their show exhibition.

IMPACT

MAX FRANK’s TrustedTargeting campaign enabled them to reach exactly the BAU audience that matches MAX FRANK’s target group profile ahead of the show thereby minimizing spreading loss and using advertising budget with maximum efficiency.

The channels Display and LinkedIn generated high quality traffic from BAU audiences on MAX FRANK’s target website which had a higher than average session time on the site and generated high quality meetings for MAX FRANK at BAU 2019.