Generation of participants through efficient event promotion

Leading manufacturer of luxurious office furniture promotes an event within the EXPO REAL target group and is sold out shortly after

CHALLENGE

Registrations from the dream target group for a local showroom event for a flagship store needed to be pushed. Therefore, the event organizer needed a short-term solution to reach unknown customers and generate registrations for his event. The campaign was based on the TrustedTargeting data of our trade fair “EXPO REAL”.

IMPACT

TrustedTargeting allowed the event organizer to reach their dream target group specifically in a very short timeframe. The campaign had to be stopped ahead of schedule, because the objective was reached after only 72% of campaign budget was spent.