RUF Maschinenbau – Lead generation for technically demanding products

RUF records an average conversion rate of almost 1.5% on their website

CHALLENGE & SOLUTION

RUF- The world market leader for briquetting presses supplies individual hydraulic briquetting machines to over 100 countries. Due to the cancellation of industry-specific trade fairs, the customer was faced with the challenge of reaching new potential buyers and generating leads in his target group.

TrustedTargeting data from IFAT generated high-quality clicks. About 1.5% of users converted via the detailed contact form. In addition, brand awareness in the target group was greatly increased.

 

IMPACT

conversion rate of 1,47%

415.000 impressions