Le Boat reaches a 3.9 times better click-through rate than third-party data using the database of the leisure and travel trade show f.re.e
Le Boat is Europe's leading specialist for houseboat holidays with over 45 years of know-how. They offer the largest and most modern fleet of houseboats and the widest selection of licence-free boating holidays in Europe and Canada. Thanks to the variety of boats there's something for every budget and for every travel group - luxurious or less expensive, from 2 to 12 people - there's something for everyone. The tour operator wants to significantly increase the occupancy rate of its houseboats in the low season.TrustedTargeting data based on f.re.e was used for this purpose.
Thanks to the TrustedTargeting data, the click-through rate was 3.9 times better than the click-through rate for third-party data in the various networks.
Within 2 weeks the bounce rate on the landing page was reduced by 70% through TrustedTargeting measures.