High quality traffic from the BAU target group increases visibility

Jansen AG - High quality B2B traffic consisting of BAU data significantly increases visibility of Jansen

CHALLENGE

Jansen AG leading supplier of individualized and innovative system solutions for windows, doors and facades made of steel and stainless steel. Jansen is an exhibitor at the world's leading trade fair BAU and uses its trade fair presence to cultivate existing customers, present new products and generate leads / win new customers.

Jansen AG wanted to advertise the trade fair stand in a highly specific B2B target group in advance and thus generate the appropriate attention.

IMPACT

Through the TrustedTargeting campaign, the B2B target group of the BAU trade fair that is relevant for Jansen AG could be addressed online. This minimized wastage and the advertising budget was used as efficiently as possible.

The channels Display, LinkedIn and Facebook were used to generate high-quality traffic from BAU audiences on the Jansen AG target page. The Facebook channel also generated many followers and traffic in the relevant B2B target group.