Generation of contact requests before the start of the trade show

International blue chip manufacturer of optical instruments receives 56 contact requests just before the start of the trade show analytica 2018

CHALLENGE

For the ideal preparation of the trade fair analytica 2018, new leads from the client’s highly specific target segment were to be addressed and invited to arrange a meeting at the trade show booth. The campaign was based on the TrustedTargeting data of our trade fair “analytica”.

IMPACT

TrustedTargeting reached a conversion rate of 8,7%, which led to 56 contact requests from the highly specific target group. These requests converted to several high-quality leads worth 12 times more than the invested advertising budget.