Maximum budget efficiency: CTR optimization & reduced click price

Much higher click rate with a reduced click price for a German blue chip owner of a real estate crowd investing platform

CHALLENGE

Identify and address new potential clients for the successful financing of a real estate object. The campaign was based on the TrustedTargeting data of our trade fair “EXPO REAL”.

IMPACT

The financing objective was reached after only 50% of the campaign budget was spent due to the high efficiency of TrustedTargeting.

The targeted TrustedTargeting campaign management  (Gmail Ads) led to a 50% lower click price and a much higher click rate (9,40% vs. 0,10%) compared to alternative display advertising measures.