German bank association– around 900 arranged appointments with a conversion rate of 2,8% by the use of high quality B2B data
The challenge for a German bank association was to tap new target groups which would be interested in a consultation appointment about asset generation or financing options. In this context the TrustedTargeting campaign faced the following challenges:
1st challenge: Attracting new customers for a well established and well known brand
2nd challenge: A clear and differentiated addressing of target groups for two landing pages (commercial & craft sector).
TrustedTargeting made a very efficient lead generation possible by addressing both target groups (commercial and craft) very specifically and leading users to their dedicated landing pages.
Through a multichannel presence in the channels programmatic display, LinkedIn and Facebook a total of around 900 contact forms with a conversion rate of 2,8% were submitted.
The following trade show target groups were selected for each landing page:
Commercial sector: EXPO REAL, ISPO, transport logistic
Craft sector: INTERFORST, BAU, bauma