TrustedTargeting made a very efficient lead generation possible by addressing both target groups (commercial and craft) very specifically and leading users to their dedicated landing pages.
Through a multichannel presence in the channels programmatic display, LinkedIn and Facebook a total of around 900 contact forms with a conversion rate of 2,8% were submitted.
The following trade show target groups were selected for each landing page:
Commercial sector: EXPO REAL, ISPO, transport logistic
Craft sector: INTERFORST, BAU, bauma