Edmund Optics is the leading global producer and distributor of optics, imaging, and photonics technology and was also exhibitor at the trade show LASER 2019.
The purpose of the trade show was not only to increase brand awareness but also to generate website traffic within the target group and ideally generate leads. Trade show attendees and their lookalikes should be led to the extensive technical library of Edmund Optics.
The challenge: Find and reach the right experts within the LASER target group, lead them to the dedicated landing page and increase the retention period while users consume technical content.
