Meetings scheduled before the trade show contributes to success

EasyCargo – Valuable meetings scheduled before the trade show transport logistic contributes to trade show success

CHALLENGE

EasyCargo offers globally used truck and container load planning software and is an exhibitor at the trade show transport logistic. EasyCargo uses its show exhibition for meeting existing customers and presenting latest software updates in order to generate leads.

EasyCargo wanted to schedule high quality meetings with potential new clients ahead of the show in order to make the most out of their show exhibition.

 

IMPACT

„We were very pleased with the results of our campaign. Thank you for the whole EasyCargo team, we are definitely going to cooperate with you during our next transport logistic campaign.“                                        Anna Melounova, Online Marketing Specialist of EasyCargo

EasyCargo’s TrustedTargeting campaign enabled them to reach exactly the transport logistic audience that matches EasyCargo’s target group profile ahead of the show thereby minimizing spreading loss and using advertising budget with maximum efficiency.

High quality traffic was generated with the channels Google Display, LinkedIn and Facebook. Potential leads were able to directly schedule a meeting with sales representatives of EasyCargo at transport logistic and contributed to the trade show success.