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B2B brand awareness campaign achieves a view rate of 33.08% on YouTube

Brand awareness campaign within the INTERFORST target group leads to a view rate of 33,08% on YouTube

CHALLENGE

The customer is a leading global supplier and provides professionals with forest, garden and park products.

The challenge: To promote the B2B product of the customer on a strongly focused B2C platform like YouTube and generate relevant views for the video.

The main objective of this TrustedTargeting campaign was to increase brand awareness via different advertising channels within the specific INTERFORST target group. INTERFORST is the international key trade fair for forestry and forest technology.

IMPACT

With TrustedTargeting the product video of the customer was promoted with YouTube TrueView in the INTERFORST community. Due to high quality B2B data of Messe München a view rate of 33,08% was tracked.

Despite the focus on increasing brand awareness in the channels YouTube and Facebook, 1% of the target group further accessed the landing page of the customer in order to consume more informative content.

Thus, the multichannel presence on YouTube and Facebook provided a lasting consumer interest and increased brand awareness of the TrustedTargeting customer.

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