With TrustedTargeting the product video of the customer was promoted with YouTube TrueView in the INTERFORST community. Due to high quality B2B data of Messe München a view rate of 33,08% was tracked.
Despite the focus on increasing brand awareness in the channels YouTube and Facebook, 1% of the target group further accessed the landing page of the customer in order to consume more informative content.
Thus, the multichannel presence on YouTube and Facebook provided a lasting consumer interest and increased brand awareness of the TrustedTargeting customer.