31% increase in click-through rate in travel target group

One of Germany’s largest airports achieves a 31% higher click rate through the travel-related target group of f.re.e

CHALLENGE

The airport wanted to become even more attractive for the airlines it serves and therefore attract more travelers for flights departing from this airport. Therefore, a long-term TrustedTargeting campaign was started allowing the airport to advertise airline partners’ travel specials on a rotating basis. The campaign was based on the TrustedTargeting data of our trade fair “f.re.e”, Bavaria’s largest leisure and travel fair.

IMPACT

Compared to the travel industry average a 31% higher click rate for airline ads was generated due to the quality of underlying TrustedTargeting campaign data.