31% increase in click-through rate in travel target group

One of Germany’s largest airports achieves a 31% higher click rate through the travel-related target group of f.re.e


The airport wanted to become even more attractive for the airlines it serves and therefore attract more travelers for flights departing from this airport. Therefore, a long-term TrustedTargeting campaign was started allowing the airport to advertise airline partners’ travel specials on a rotating basis. The campaign was based on the TrustedTargeting data of our trade fair “f.re.e”, Bavaria’s largest leisure and travel fair.


Compared to the travel industry average a 31% higher click rate for airline ads was generated due to the quality of underlying TrustedTargeting campaign data.