Data Protection Notes of Messe München GmbH

Data protection notes

Basic Principles
Messe München GmbH (“MesseMünchen”) thanks you for visiting our website and for your interest inour company and products. We take the protection of your person-related datavery seriously. We would like you to feel at ease when you visit our website.

‍Protecting your privacy is of optimum importance to us. Therefore,compliance with legislation on protecting data privacy is self-evident for us.Our employees are obligated to maintain data secrecy. They are regularlytrained in the areas of data protection and data security. In the following, wewould like to outline briefly how we handle your personal data within thecontext of our website and how we protect these data.
1. Who is responsible? Who is the dataprotection officer?

a. Responsiblefor this website

Messe MünchenGmbH, represented by the Managing Director Mr. Klaus Dittrich
Messegelände
81823 Munich
Germany
Tel.: +49 89 949-20720
Fax: +49 89 949-20729
Email: newsline@messe-muenchen.de

b. Dataprotection officer:
Messe MünchenGmbH
Data Protection Officer
Messegelände
81823 Munich
Germany
Tel.: +49 89 949-20720
Fax: +49 89 949-20729
Email: datenschutz@messe-muenchen.de
2. What are personal data? How do we protectpersonal data?

a. Personal Data

Personal data refer to individual information about thepersonal or material relations of a certain or identifiable natural person Thisincludes information such as your name, postal or email address, and accessdata in the context of using our website. Personal data are also stored by usin addition to the access data only if you voluntarily provide us with this,e.g., in the context of a registration, a survey, a prize contest, a contactrequest, a subscription to a newsletter or to carry out an online order. Inaddition, personal data are only used to the extent necessary and for the soleconsented purpose or a legally permissible purpose. For secure transmission ofyour data, Messe München GmbH uses encryption procedures in secured areas. Thismeans that the communication between your browser and our ordering system isnot readable for others on the internet, for example. Apart from that, the useof our ordering system is deemed as consent to the storage and use of your databy Messe München GmbH and its partners.

a. Access data
By accessing our website, Messe München GmbH receivesaccess data that is stored for security purposes and in principle permitsidentification of:

3. What do we do with your personal data?

a. If you use our website or our contact form
(1)      Provision of our website
The provision of this websiterequires the handling of personal data, for example, the IP address for theretrieval of the content displayed on this website.These data are evaluated by Messe München GmbH and enable us tooptimize our offers as a whole and make the content more specific for youpersonally, e.g., to recognize you as a returning visitor to our website. Ifyou have an existing data record, the new data can be assigned to it in manycases. The IP address of the computer from which the access is made is onlystored for backup purposes for a period of one month.JavaScript, ActiveX, or other controls and scripting languages ​​inweb pages that contain executables can be disabled for security reasons at anytime via your browser. Our website remains navigable without JavaScript.You also have the opportunityto contact us via our contact form. We collect the personal data for this thatyou enter in the contact form.

(2)     Legal basis
The handlingof your personal data for the provision of this website and for communicationvia this website is based on our legitimate interest. For the provision of thiswebsite, it is technically necessary that we process certain personal data(e.g., the IP address). For your communication with us, we must handle therespective personal data.

(3)     Balancingof interests
As part of therequired balancing of interests, we balance your interest in theconfidentiality of your personal information and our interests in the provisionof this website in establishing contact with each other. Your interest inconfidentiality is secondary in both cases. Otherwise, we could not provide youwith access to this website or respond to your contact request.

(4)     Recipient categories
We use serviceproviders to provide our website. We transmit personal data to these serviceproviders for this. These service providers are contractually obligated by usto exercise the same care when handling personal data as we do ourselves.These serviceproviders are subject to the same strict data protection regulations and arealso included in the data protection concept of Messe München GmbH.Personal dataare only transmitted to state institutions and authorities in the context oflegal or judicial obligations.

a. When you buy online tickets from us orregister online with us as a visitor, trade visitor or exhibitor
(1)      Online tickets and legalbasis
You can buyonline tickets for trade fairs and congresses via our website. We process the personal data for this thatyou enter in the order form. The processing of your personal data takes placefor preparing, executing and processing the corresponding contract.In thiscontext, Messe München only processes personal data for the purpose of MesseMünchen's business purposes. This is necessary for carrying out the tasks ofthe exhibition and exhibition industry in economic, scientific and culturalfields. The tasks include in particular the holding of trade fairs,exhibitions, congresses and similar events, taking care of the exhibitioninterests of the City of Munich and the Free State of Bavaria at home andabroad, the promotion of the economy by organizing trade fairs, exhibitions,congresses and similar events as well as the operation, maintenance and furtherdevelopment of the exhibition center in Munich, Messestadt-Riem.To this end,Messe München maintains exhibition and exhibition facilities, congress andmeeting rooms, which it uses or rents for events. The Messe München alsooperates this for certain events and special internet offers.The processing of personal data is carried out in particular for thehandling of business processes in connection with the above activities, foryour information and for promoting our events and services (based on Section 7para. 3 of the Law on Unfair Competition [UWG]), for their optimization as wellas market and opinion research. You can object to the sending of electronicmail by sending an email to the following address:datenschutz@messe-muenchen.de

(2)      Registration as anexhibitor or visitor and legal basis
You can register as a visitor, trade visitor or exhibitor on ourwebsite. For this purpose, we process the personal data that you provide to usas part of your registration.The processing of your personal data takes place for preparing,executing and processing the corresponding usage contract (license agreement).You do not have to register to participate in events of Messe München and its subsidiaries. Of course, you canalso buy an anonymous ticket at the ticket counters without registering. Ourhosts and hostesses as well as our service center and the exhibition projectmanagement will support you in doing this.Without registration, we are unfortunately unable to provide you withservices such as online advance sale or simplified repeated ticket purchase,match-making, travel services or other services of Messe München.This does not apply for you as a visitor in the following cases:

• For pure trade visitors'fairs (currently ISPO MUNICH and INHORGENTA MUNICH) In this case, we need thedata necessary to confirm trade visitor status.

• If you want to redeem avoucher; in this case, we need your name and contact details for the reasonsmentioned below under "Exhibitors".

In particular, we process your personal data for the following purposes:
· Purchase of (discounted in part) tickets for ourevents

· Redemption ofvouchers, tickets and Print@home tickets, with which you can avoid possiblewaiting times at entry to a trade fair

· Registrationof future tickets “with just one click”

· Delivery and payment for other offers of MesseMünchen (e.g., trade fair directories and catalogs)

· Review of tradevisitor status, because some of our events are reserved for a specialistaudience (e.g., ISPO MUNICH and INHORGENTA MUNICH).

· You can betterplan your trade show visit in advance, because we can give you advanceannouncements, technical information and other materials for the eventsthat you are interested in and can specifically recommend exhibitors orservices to you.

· If you are anexhibitor, the data help us to run your trade fair presentations smoothly,provide you with a selection of individually tailored service offers, andpresent you the products, services and marketing offers of Messe München.

· Your voluntaryparticipation in our market and opinion research helps us to improve ourevents and our service offer.

· Prevention ordetection of abuse and fraud, especially with respect to vouchers andfree tickets

·  Possibly. easyupdating of your personal information via the internet

Data collected later is also assigned to the customer account. Forexample, these include the data collected data when you order tickets, thenumber of a voucher of an exhibitor inviting you, and email addresses of otherpersons for whom you also order tickets at the same time as you order,You may havemultiple customer accounts if you registered with us using different emailaddresses.

(3)     Recipient categories
We only forward the data to third parties to the extent described below.Some of the recipients are located outside the European Economic Area (EEA). Pleasealso note the following section in this context.

· Groupcompanies: Messe München may transmit the personaldata of its exhibitors to its group companies, provided they wish to beinformed about their events and services. Group companies are correspondinglyrequired to comply with data protection requirements. The group companies ofMesse München can be found on our homepage https://messe-muenchen.de/en/company/international-network/subsidiaries/.The forwarding of personal data ofvisitors to group companies only takes place for visitors, for whom therespective group company acted as an intermediary. In a larger group ofcompanies such as Messe München, it cannot be ruled out that individualcompanies, parts thereof or rights to events will be sold to third parties oracquired by Messe München. In such transactions, customer data are usuallytransmitted as well. Your personal data are protected according to the requirementsof data protection in such cases.

· Foreignrepresentatives of Messe München Messe München may transmit data about visitorsand exhibitors from its respective area of ​​representation to foreignrepresentatives of Messe München, who act as sales partners for Messe München,e.g., for example, when ordering and paying for tickets from foreign visitorsvia our foreign representatives. The forwarding of personal data to foreignrepresentations only takes place for exhibitors and visitors, who come from therespective representation area of ​​the respective foreign representation. Theforeign representatives of Messe München can be found on our homepage https://messe-muenchen.de/en/company/international-network/offices-worldwide/.

· Promotions: We sometimes send offers to groups ofvisitors or exhibitors, send them on behalf of third parties, or organizecontests ourselves. In this case, the ordering party receives neither your namenor your address or other personal data unless you voluntarily give yourconsent.

· Exhibitors: When you redeem a voucher, we transmit yourdata to the exhibitor, who invites you with the voucher for a trade fair visitto his booth. This serves billing between Messe München and the respectiveexhibitor. We also want to make sure that you can properly use the voucherprovided to you. In addition, exhibitors can use a lead tracking service, withwhich the individual exhibitor scans the barcode on your ticket andconsequently receives your contact data, similar to a business card. These arein detail: Company name, salutation, title, first and last name, position,postal address, country, telephone number(s), email address and any other informationthat you have provided about your interests and/or your company. If you handover your visitor or exhibitor pass, e.g., a business card, to an exhibitor forscanning, the exhibitor receives access to the above information. Unnoticeddata collection without your participation does not take place. In accordancewith the international character of the trade fair (or the congress),exhibitors who are located outside the European Union and consequently outsidethe scope of European data protection laws are also represented. In this casetoo, you may object or agree in individual cases to the disclosure of your databy refusing or offering your ticket for scanning.

· Serviceproviders: We commission service providers with thefulfillment of tasks for us, e.g., sending emails, payment processing (creditcard, direct debit and invoice purchases), data maintenance, data analysis, andcustomer service. These service providers only have access to the data theyneed to fulfill their tasks specified by Messe München. They are contractuallyobliged not to use the data for other purposes, especially not for their ownpurposes, and must protect the data as provided for in this data protectiondeclaration and the relevant data protection laws.

(4)     Special data protection notes
The transmission of data to the extent described above may be made tocountries outside the European Economic Area (EEA) in some cases. Some of thesecountries do not have a level of data protection comparable to the level ofprotection within the EU (e.g., USA, China or India). To protect your data, ournon-EEA Group companies and contractors, to which data are to be transmitted,for example, foreign representatives, are required to provide appropriate dataprotection in accordance with EU standard contractual clauses for thetransmission of personal data to third countries.

You can find the EU standard contract clauses at the following link: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_de

You can also find information on international data protection at the following link: https://www.lda.bayern.de/en/international.html

c. If you apply online with us
(1)      Online application
You can apply online to us via our website. You first have to registeron our application portal. We process the personal data for this that you enterin the application form.You can then submit your application. For this purpose, we process thosepersonal data which you specify in each case and which you provide us with inthe context of your application, e.g., via your documents.

(2)     Legal basis
(a)  
  The processing of yourpersonal data in the context of the application portal takes place forpreparing, executing and processing the corresponding usage contract (license agreement).
(b)     The processing of yourpersonal data in the context of your application is only to prepare anemployment contract.
(c)     Your application will onlybe stored for a longer period of time if you give us your correspondingconsent. You can revoke your consent with future effect at any time.

(3)     Recipient categoriesIn the contextof application procedures, we transmit personal data to other companies in ourgroup of companies and to service providers in the context of serviceprovision.

d. If you allow the use of cookies and analysis tools in your browser
(1)      General information about cookiesCookies are small text files used by manywebsites worldwide and in Germany. Cookies are created during your visit to ourwebsite and stored by our server on your hard drive. Our cookies do not containany personal data. In addition, cookies stored by our servers can only be readby us and not any third-party website. Most browsers are set in such a way thatthey automatically accept cookies. If you do not wish to benefit from theadvantages of cookies, you can deactivate this function in your browser. Pleaserefer to the individual setting options of your browser. Of course, you canview our website without cookies. However, this can result in restricting functionswith respect to our offers.

(2)     Legal basisThe legal basis for our handling of yourpersonal data for the provision of our website is our legitimate interest. Aspart of the required balancing of interests, we always balance your interest inthe confidentiality of your personal information and our interests in theprovision of this website (including its provision). Your interest inconfidentiality is secondary in such cases.

(3)     Conversion tracking using third-partyprovidersThis website uses third-party tools for analysis purposes. Thesetools measure the effectiveness with which users are addressed byadvertisements (“conversion tracking”).If you click ads from one of the third parties listed below, aconversion tracking cookie is placed on your computer. If you visit aparticular website, the third party and we may recognize that you have clickedthe ad and have been redirected to this page. This enables us to collect datathat is relevant to our advertising efforts. We may learn the total number ofusers who clicked an ad, the visit duration, the operating system, the terminalmodel, the location, paid transactions, and in which functional scope mobileapps were used. No personal information about the identity of the user isdisclosed.Should you not wish to participate in the conversion trackingprocess, you can also reject the required placement of a cookie for this, forexample, via your browser setting that generally disables the automaticplacement of cookies. For example, use the "Do not track" option("DNT") of your internet browser.

We work together with the following third-party providers in thecontext of conversion tracking:
· bing Ads Conversion Pixel
More information about data protection and cookies of the MicrosoftCorporation, One Microsoft Way, Redmond WA 98052-6399, USA, can be found here.

· Firebase Analytics for Apps
More information about data protection and cookies of Firebase, Inc., 22 4thSt. Suite 1000 (10th Floor), San Francisco, CA 94103, USA, can be found here.

· Ligatus Conversion Pixel
More information about data protection and cookies of Ligatus GmbH,Hohenstaufenring 30-32, 50674 Cologne, can be found here.

·             etracker
More information about data protection and cookies of etracker GmbH, ErsteBrunnenstrasse 1, 20459 Hamburg, can be found here. Consent to collect and store datawithin the context of etracker may be revoked at any time with future effect Revoked.

·             Outbrain Conversion Pixel
More information about data protection and cookies of Outbrain Inc., 39 West13th Street, 3rd floor, New York, NY 10011, can be found here.

·             “DoubleClick by Google”(Accuen Conversion Pixel)/Google Adwords Conversion Pixel

“DoubleClick by Google” is a service provided by Google Inc.,1600 AmphitheatreParkway, Mountain View, CA 94043, USA ("Google”). “Doubleclick by Google”uses cookies to present advertisements that are relevant to you. Your browseris assigned an anonymous identification number (ID). This number is used tomonitor which ads appear in your browser and which ads have been viewed. Thecookies do not contain any personal data. The use of “DoubleClick” cookies onlyenables Google and its partner sites to display ads that are relevant to youbased on your previous visits to our website or others on the internet. Theinformation generated by the cookies is transmitted by Google to a server in theUSA for analysis and is stored there. Google only transfers this data to thirdparties on the basis of statutory provisions or in the context of processingorder data. Under no circumstances does Google match your data with other datacollected by Google.
You can prevent storing of cookies on your computer via a corresponding settingof your browser software. However, we point out that you might not be able touse all functions of our website to their full extent in this case. You canalso prevent the recording of data generated by a cookie with respect to youruse of the website by Google as well as the processing of these data by Googleby downloading and installing the browser plugin available via the following link in the item “DoubleClick” deactivation enhancement.
Further information about data protection and cookies of Google can be found here.

·             Twitter Conversion Pixel
More information about data protection and cookies of Twitter, Inc., 1355Market Street, Suite 900, San Francisco, CA 94103, USA, can be found here.

·             Seeding Alliance ConversionPixel
More information about data protection and cookies of Seeding Alliance GmbH,Lichtstr. 25, 50825 Cologne, can be found here. Consent to collect and store data bySeeding Alliance may be revoked at any timewith future effect.

·             LinkedIn Conversion Pixel
More information about data protection and cookies of LinkedIn Corporation,1000 West Maude Avenue, Sunnyvale CA 94085, USA, can be found here.

·             ORACLE ELOQUA
More information about data protection and cookies of ORACLE Deutschland B.V.& Co. KG, Riesstrasse 25, 80992 Munich, can be found here.

·             Sizmek Conversion Pixel
Further information about data protection and cookies of Sizmek, Inc., USA, canbe found here.

·             Facebook Conversion Pixel
More information about data protection and cookies of Facebook, Inc., 1601Willow Road, Menlo Park, CA 94025, USA, can be found here.

·             Aumago Retargeting Pixel
More information about data protection and cookies of Aumago GmbH, NeueSchönhauser Str. 20, 10178 Berlin, can be found here. Users can delete cookies atany time either directly in their browser, manage cookie preferences at www.networkadvertising.org/choices/ or disable cookies from Aumago at www.krux.com/krux_privacy/consumer_choice/.

·             Quantcast Conversion Pixel
More information about data protection and cookies of Quantcast DeutschlandGmbH, Leopoldstrasse 23, 80802 Munich, can be found here. Users can also disablecookies from Quantcast at any time at www.quantcast.de/opt-out.



(4) Othertools for marketing and optimization purposesWe also use the following tools for marketing and optimizationpurposes:
·             Google Adwords RemarketingPixel
By means of the remarketing or "similar target groups" function ofGoogle Inc. ("Google"), we can address visitors to the website withadvertising in a targeted manner with personalized, interest-based ads when youvisit other websites on the Google Display Network. To carry out this analysisof website usage, which forms the basis for the creation of interest-basedadvertisement, Google uses “cookies”. For this purpose, Google saves a smallfile with a sequence of numbers in the browsers of website visitors. Thisnumber records website visits as well as anonymous data about the use of thewebsite. No personal data of visitors to the website are stored.

On subsequent visits to other websites in the Google Display Network,advertisements are displayed that take into account the products andinformation viewed by the visitor on the previously visited websites. You canpermanently disable the use of cookies by Google, by clicking on the followinglink and downloading and installing the plug-in provided: www.google.com/settings/ads/plugin/. Alternatively, you can disable the use of cookies by third parties by visitingthe deactivation website of the Network Advertising Initiative at http://www.networkadvertising.org/choices/ and implementing the further information on opt-out described there.

Additional information about Google remarketing and the data protectiondeclaration of Google can be found at: www.google.com/privacy/ads/.

·             Google Tag Manager
Google Tag Manager is a solution that enables us to manage various website tagsvia a single interface. The Tag Manager tool itself (which implements the tags)is a cookie-less domain and does not collect any personal data. The tooltriggers other tags, which in turn may collect data under certaincircumstances. Google Tag Manager does not access these data. If deactivationoccurs at domain or cookie level, it remains in use for all tracking tags,which are implemented by Google Tag Manager.

·             Quantcast Remarketing Pixel

Quantcast provides us with a service for user measurement and advertisingpurposes. Using Quantcast remarketing, we can provide our visitors to thewebsite with targeted advertising. Quantcast associates the information aboutyour website visit or your app use with a unique identifier (your cookie ID),but not with your name, email address or telephone number. You can find moreinformation in the data protection declaration of Quantcast. You can opt out ofQuantcast's advertising and data collection at any time: www.quantcast.de/opt-out/
Additional information about Quantcast and the data protection declaration ofQuantcast can be found at: www.quantcast.de/datenschutz.

·             Eloqua

We use the service Eloqua for optimum communication with our customers. TheEloqua server of the provider ORACLE Deutschland B.V. & Co. KG, Riesstrasse25, 80992 Munich is located in the EU. In the context of support andadministration services, it cannot be ruled out in individual cases thatindividual employees of Oracle Corporation outside of the EU have access to userdata as part of their contractual service provision. As a precaution, we haveensured an adequate level of data protection at Oracle Corporation by providingadequate guarantees in the sense of the Federal Data Protection Act. Eloquaplaces a permanent cookie on the respective login page unless an Eloqua cookiealready exists on your terminal. If you have already used a website that usesEloqua, you might already have an Eloqua cookie. Among other things, we use theEloqua cookie to analyze your use of our sites, so that we can continuallyimprove them. Emails sent using Eloqua use tracking technologies. We primarilyuse these data to find out which topics are of interest to you by trackingwhether our emails are opened and which links you click. We then use thisinformation to improve the emails we send you and the services we provide andto link them to existing tracking or profiling information. If you want toprevent the use of Eloqua cookies on your terminal in the future, this ispossible via the following link: www.oracle.com/legal/privacy/privacy-policy.html#opt-out.

If you do not wish us to recognize your computer (hard disk cookies), you canalso set your browser to delete cookies from your computer hard disk, block allcookies or warn you before a cookie is stored. If you do not accept cookies,you will not be able to use some of our services. Generally, cookies enable usto identify who you are and consequently to offer you better and morepersonalized services.

·             LeadLab (wiredminds)

For marketing and optimization purposes, products and services of wiredmindsGmbH (www.wiredminds.de) are used on this website. For this purpose, data arecollected, processed and stored, and used to create usage profiles under apseudonym. Where possible and practical, usage profiles are completelyanonymous. Cookies may be used for this purpose. Cookies are small text filesthat are stored in the visitor's internet browser and serve to recognize theinternet browser. The collected data, which may also contain personal data, aretransmitted to wiredminds or collected directly by wiredminds. wiredminds mayuse information left behind by visits to the websites to create anonymous userprofiles. Without the expressed consent of the person concerned, data collectedin this way are not used to identify the user of this website personally andare not linked with personal data via the holder of the pseudonym. Any IPaddresses possibly collected shall be anonymized immediately after collectionby deleting the last number block. Consent for the collection, processing andstorage of data can be revoked at any timewith future effect.

·             SalesViewer
SalesViewer® technology from SalesViewer® GmbH is used to collect and storedata for marketing, market research and optimization purposes on this website.These data can be used to create user profiles under a pseudonym. For thispurpose, tracking pixels are used to collect company-related data. The datacollected with these technologies are not used to identify the visitor of thiswebsite personally and are not combined with personal data of the carrier ofthe pseudonym without the individually granted consent of the person affected.

Consent for data collection and storage can be revoked at any time with effect for the futureto prevent the collection by SalesViewer® within this website in the future.This stores an opt-out cookie for this website on your terminal. If you deleteyour cookies in this browser, you must click the link again.

·             Lead Inspector
For the statistical analysis of visitor access, technologies are used tocollect, process and store data for marketing purposes and to recognize webvisitors. Lead Inspector GmbH technology determines addresses based on thisinformation, but only in cases where it can ensure that it is a company and nota single person such as a visitor. Cookies may be used for this purpose. Theseare small text files, which are stored on your computer and enable analysis ofthe use of the website by you. The company data collected by Lead InspectorGmbH may also contain personal data. Lead Inspector GmbH may use informationthat is left behind by visits to the website to create anonymous usageprofiles. Any IP addresses possibly collected shall be anonymized immediatelyafter collection by deleting the last number block.

Withdrawal
Consent to collect and store data by Lead Inspector GmbH may be revoked at any timewith future effect.


e. If youuse our social media offers 
(1)Facebook and other social media offers 
You have the opportunity to follow uson Facebook and on other third-party social media platforms (e.g., LinkedIn orXING). For this purpose, we handle those personal data that you provide to usin each case or which are made available to us by the respective platformoperator about you insofar as they are made available to us. You can controlthe privacy settings yourself on a social media platform. 

(2)        Legal basis 
Our handling of your personal data as partof our social media offers is based on our legitimate interest pursuant to Art.6 para. 1 f) of the GDPR. For the provision of our social media offers, it istechnically necessary that we process certain personal data (e.g., the IPaddress and personal data that you have provided to the respective platformoperator or us). As part of the required balancing ofinterests, we balance your interest in the confidentiality of your personalinformation and our interests in the provision of our social media offers witheach other. Your interest in confidentiality is secondary in such cases.Otherwise, we would not be able to provide you with our social media offerings. 

(3)Recipient categories We use service providers to provideour social media services (e.g., Facebook, LinkedIn and XING). The data yousubmit to us as part of our social media offers are also automaticallytransmitted to the respective social media platform operator. 

4. How long do we store your personal data?
We will delete your personal data if the purpose of storage is nolonger necessary and no statutory provision requires a retention. Statisticalevaluations are made only in anonymous form.


5. What are your rights as anaffected person?
Please contact our data protection officer for the exercise of yourrights and the revocation of your consent.

a.         Yourrights as an affected party
You have the following rights toward us regarding your personaldata:
· You     have the right to request information about any personal data that we     process from you at any time.

· If     your personal information is incorrect or incomplete, you have the right     to correct and supplement it.

· You     can request the deletion of your personal data at any time unless we are     legally obliged or entitled to process your data further.

· If     statutory requirements exist, you can request limitation of the processing     of your personal data.

· You have the right to object to the     processing insofar as data are processed for the purpose of direct     advertising or profiling. If the processing is carried out based on     balancing of interests, you may object to processing, stating reasons that     arise from your particular situation.

· If     the data processing is based on your consent or under a contract, you have     a right to transfer the data provided by you insofar as it does not     infringe upon the rights and freedoms of others.

b.         Revocationof your consent
You can revoke your consent with future effect at any time.

6. What possibilities do you have tofile a complaint?
You have the right to file a complaint with a data protectionsupervisory authority concerning our processing of your personal data.The following data protection supervisory authority is responsiblefor us:

BavarianState Office for Data Protection
Promenade 27 (Schloss)
91522 Ansbach
Germany
Phone: +49 (0) 981 53 1300
Fax: +49 (0) 981 53 98 1300
Email:
poststelle@lda.bayern.de

7.Do you haveany questions or comments?
If you have any questions or suggestions regarding data protectionat Messe München GmbH, please feel free to contact our data protection officerby email.

Munich, June 2018

2. What are personal data? How do we protectpersonal data?
a. Personaldata

Personal data refer to individual information about thepersonal or material relations of a certain or identifiable natural person Thisincludes information such as your name, postal or email address, and accessdata in the context of using our website. Personal data are also stored by usin addition to the access data only if you voluntarily provide us with this,e.g., in the context of a registration, a survey, a prize contest, a contactrequest, a subscription to a newsletter or to carry out an online order. Inaddition, personal data are only used to the extent necessary and for the soleconsented purpose or a legally permissible purpose. For secure transmission ofyour data, Messe München GmbH uses encryption procedures in secured areas. Thismeans that the communication between your browser and our ordering system isnot readable for others on the internet, for example. Apart from that, the useof our ordering system is deemed as consent to the storage and use of your databy Messe München GmbH and its partners.

b. Accessdata
By accessing our website, Messe München GmbH receivesaccess data that is stored for security purposes and in principle permitsidentification of:
- The nameof your internet service provider
-The country you come from
- The website from which you are visiting
- Thesearch term if you come to our site via a search engine
- Ourwebsites that you visit
- The user tool (web browser, operating system), with which you have accessed our website
- Files that you have downloaded from our site (e.g., PDF or Word documents)
- Theduration of your visit
- The dateand time of access



3. What do we do with your personal data?
a. If you use our website or our contact form
(1)      Provision of our website
The provision of this websiterequires the handling of personal data, for example, the IP address for theretrieval of the content displayed on this website.These data are evaluated by Messe München GmbH and enable us tooptimize our offers as a whole and make the content more specific for youpersonally, e.g., to recognize you as a returning visitor to our website. Ifyou have an existing data record, the new data can be assigned to it in manycases. The IP address of the computer from which the access is made is onlystored for backup purposes for a period of one month.JavaScript, ActiveX, or other controls and scripting languages ​​inweb pages that contain executables can be disabled for security reasons at anytime via your browser. Our website remains navigable without JavaScript.You also have the opportunityto contact us via our contact form. We collect the personal data for this thatyou enter in the contact form.

(2)     Legal basis
The handlingof your personal data for the provision of this website and for communicationvia this website is based on our legitimate interest. For the provision of thiswebsite, it is technically necessary that we process certain personal data(e.g., the IP address). For your communication with us, we must handle therespective personal data.

(3)     Balancingof interests
As part of therequired balancing of interests, we balance your interest in theconfidentiality of your personal information and our interests in the provisionof this website in establishing contact with each other. Your interest inconfidentiality is secondary in both cases. Otherwise, we could not provide youwith access to this website or respond to your contact request.

(4)     Recipient categories
We use serviceproviders to provide our website. We transmit personal data to these serviceproviders for this. These service providers are contractually obligated by usto exercise the same care when handling personal data as we do ourselves.These serviceproviders are subject to the same strict data protection regulations and arealso included in the data protection concept of Messe München GmbH.Personal dataare only transmitted to state institutions and authorities in the context oflegal or judicial obligations.

b.         When you buy online tickets from us orregister online with us as a visitor, trade visitor or exhibitor
(1)      Online tickets and legalbasis
You can buyonline tickets for trade fairs and congresses via our website. We process the personal data for this thatyou enter in the order form. The processing of your personal data takes placefor preparing, executing and processing the corresponding contract.In thiscontext, Messe München only processes personal data for the purpose of MesseMünchen's business purposes. This is necessary for carrying out the tasks ofthe exhibition and exhibition industry in economic, scientific and culturalfields. The tasks include in particular the holding of trade fairs,exhibitions, congresses and similar events, taking care of the exhibitioninterests of the City of Munich and the Free State of Bavaria at home andabroad, the promotion of the economy by organizing trade fairs, exhibitions,congresses and similar events as well as the operation, maintenance and furtherdevelopment of the exhibition center in Munich, Messestadt-Riem.To this end,Messe München maintains exhibition and exhibition facilities, congress andmeeting rooms, which it uses or rents for events. The Messe München alsooperates this for certain events and special internet offers.The processing of personal data is carried out in particular for thehandling of business processes in connection with the above activities, foryour information and for promoting our events and services (based on Section 7para. 3 of the Law on Unfair Competition [UWG]), for their optimization as wellas market and opinion research. You can object to the sending of electronicmail by sending an email to the following address:
datenschutz@messe-muenchen.de

(2)      Registration as anexhibitor or visitor and legal basis
You can register as a visitor, trade visitor or exhibitor on ourwebsite. For this purpose, we process the personal data that you provide to usas part of your registration.The processing of your personal data takes place for preparing,executing and processing the corresponding usage contract (license agreement).You do not have to register to participate in events of Messe München and its subsidiaries. Of course, you canalso buy an anonymous ticket at the ticket counters without registering. Ourhosts and hostesses as well as our service center and the exhibition projectmanagement will support you in doing this.Without registration, we are unfortunately unable to provide you withservices such as online advance sale or simplified repeated ticket purchase,match-making, travel services or other services of Messe München.

This does not apply for you as a visitor in the following cases:
- For pure trade visitors'fairs (currently ISPO MUNICH and INHORGENTA MUNICH) In this case, we need thedata necessary to confirm trade visitor status.
- If you want to redeem avoucher; in this case, we need your name and contact details for the reasonsmentioned below under "Exhibitors".

In particular, we process your personal data for the following purposes:
- Purchase of (discounted in part) tickets for ourevents
- Redemption ofvouchers, tickets and Print@home tickets, with which you can avoid possiblewaiting times at entry to a trade fair
- Registrationof future tickets “with just one click”
- Delivery and payment for other offers of MesseMünchen (e.g., trade fair directories and catalogs)
- Review of tradevisitor status, because some of our events are reserved for a specialistaudience (e.g., ISPO MUNICH and INHORGENTA MUNICH).
- You can betterplan your trade show visit in advance, because we can give you advanceannouncements, technical information and other materials for the eventsthat you are interested in and can specifically recommend exhibitors orservices to you.
- If you are anexhibitor, the data help us to run your trade fair presentations smoothly,provide you with a selection of individually tailored service offers, andpresent you the products, services and marketing offers of Messe München.
- Your voluntaryparticipation in our market and opinion research helps us to improve ourevents and our service offer.
- Prevention ordetection of abuse and fraud, especially with respect to vouchers andfree tickets
- Possibly. easyupdating of your personal information via the internet

Data collected later is also assigned to the customer account. Forexample, these include the data collected data when you order tickets, thenumber of a voucher of an exhibitor inviting you, and email addresses of otherpersons for whom you also order tickets at the same time as you order,

You may havemultiple customer accounts if you registered with us using different emailaddresses.

(3
)     Recipient categories
We only forward the data to third parties to the extent described below.Some of the recipients are located outside the European Economic Area (EEA). Pleasealso note the following section in this context.
- Groupcompanies:
Messe München may transmit the personaldata of its exhibitors to its group companies, provided they wish to beinformed about their events and services. Group companies are correspondinglyrequired to comply with data protection requirements. The group companies ofMesse München can be found on our homepage https://messe-muenchen.de/en/company/international-network/subsidiaries/.
The forwarding of personal data ofvisitors to group companies only takes place for visitors, for whom therespective group company acted as an intermediary. In a larger group ofcompanies such as Messe München, it cannot be ruled out that individualcompanies, parts thereof or rights to events will be sold to third parties oracquired by Messe München. In such transactions, customer data are usuallytransmitted as well. Your personal data are protected according to the requirementsof data protection in such cases.

- Foreignrepresentatives of Messe München:
Messe München may transmit data about visitorsand exhibitors from its respective area of ​​representation to foreignrepresentatives of Messe München, who act as sales partners for Messe München,e.g., for example, when ordering and paying for tickets from foreign visitorsvia our foreign representatives. The forwarding of personal data to foreignrepresentations only takes place for exhibitors and visitors, who come from therespective representation area of ​​the respective foreign representation. Theforeign representatives of Messe München can be found on our homepage https://messe-muenchen.de/en/company/international-network/offices-worldwide/.

- Promotions:
We sometimes send offers to groups ofvisitors or exhibitors, send them on behalf of third parties, or organizecontests ourselves. In this case, the ordering party receives neither your namenor your address or other personal data unless you voluntarily give yourconsent.

- Exhibitors:
When you redeem a voucher, we transmit yourdata to the exhibitor, who invites you with the voucher for a trade fair visitto his booth. This serves billing between Messe München and the respectiveexhibitor. We also want to make sure that you can properly use the voucherprovided to you. In addition, exhibitors can use a lead tracking service, withwhich the individual exhibitor scans the barcode on your ticket andconsequently receives your contact data, similar to a business card. These arein detail: Company name, salutation, title, first and last name, position,postal address, country, telephone number(s), email address and any other informationthat you have provided about your interests and/or your company. If you handover your visitor or exhibitor pass, e.g., a business card, to an exhibitor forscanning, the exhibitor receives access to the above information. Unnoticeddata collection without your participation does not take place. In accordancewith the international character of the trade fair (or the congress),exhibitors who are located outside the European Union and consequently outsidethe scope of European data protection laws are also represented. In this casetoo, you may object or agree in individual cases to the disclosure of your databy refusing or offering your ticket for scanning.

- Service providers:
We commission service providers with thefulfillment of tasks for us, e.g., sending emails, payment processing (creditcard, direct debit and invoice purchases), data maintenance, data analysis, andcustomer service. These service providers only have access to the data theyneed to fulfill their tasks specified by Messe München. They are contractuallyobliged not to use the data for other purposes, especially not for their ownpurposes, and must protect the data as provided for in this data protectiondeclaration and the relevant data protection laws.

(4)     Special data protection notes
The transmission of data to the extent described above may be made tocountries outside the European Economic Area (EEA) in some cases. Some of thesecountries do not have a level of data protection comparable to the level ofprotection within the EU (e.g., USA, China or India). To protect your data, ournon-EEA Group companies and contractors, to which data are to be transmitted,for example, foreign representatives, are required to provide appropriate dataprotection in accordance with EU standard contractual clauses for thetransmission of personal data to third countries.

You can find the EU standard contract clauses at the following link:https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_de

You can also find information on international data protection at the followinglink: https://www.lda.bayern.de/en/international.html


c. If you apply online with us
(1)      Online application
You can apply online to us via our website. You first have to registeron our application portal. We process the personal data for this that you enterin the application form.You can then submit your application. For this purpose, we process thosepersonal data which you specify in each case and which you provide us with inthe context of your application, e.g., via your documents.

(2)     Legal basis
(a)     The processing of yourpersonal data in the context of the application portal takes place forpreparing, executing and processing the corresponding usage contract (license agreement).
(b)     The processing of yourpersonal data in the context of your application is only to prepare anemployment contract.
(c)     Your application will onlybe stored for a longer period of time if you give us your correspondingconsent. You can revoke your consent with future effect at any time.

(3)     Recipient categories
In the contextof application procedures, we transmit personal data to other companies in ourgroup of companies and to service providers in the context of serviceprovision.

d. If you allow the use of cookies and analysis tools in your browser
(1)      General information about cookies
Cookies are small text files used by manywebsites worldwide and in Germany. Cookies are created during your visit to ourwebsite and stored by our server on your hard drive. Our cookies do not containany personal data. In addition, cookies stored by our servers can only be readby us and not any third-party website. Most browsers are set in such a way thatthey automatically accept cookies. If you do not wish to benefit from theadvantages of cookies, you can deactivate this function in your browser. Pleaserefer to the individual setting options of your browser. Of course, you canview our website without cookies. However, this can result in restricting functionswith respect to our offers.

(2)     Legal basisThe legal basis for our handling of yourpersonal data for the provision of our website is our legitimate interest. Aspart of the required balancing of interests, we always balance your interest inthe confidentiality of your personal information and our interests in theprovision of this website (including its provision). Your interest inconfidentiality is secondary in such cases.

(3)     Conversion tracking using third-partyproviders
This website uses third-party tools for analysis purposes. Thesetools measure the effectiveness with which users are addressed byadvertisements (“conversion tracking”).
If you click ads from one of the third parties listed below, aconversion tracking cookie is placed on your computer. If you visit aparticular website, the third party and we may recognize that you have clickedthe ad and have been redirected to this page. This enables us to collect datathat is relevant to our advertising efforts. We may learn the total number ofusers who clicked an ad, the visit duration, the operating system, the terminalmodel, the location, paid transactions, and in which functional scope mobileapps were used. No personal information about the identity of the user isdisclosed.
Should you not wish to participate in the conversion trackingprocess, you can also reject the required placement of a cookie for this, forexample, via your browser setting that generally disables the automaticplacement of cookies. For example, use the "Do not track" option("DNT") of your internet browser.
We work together with the following third-party providers in thecontext of conversion tracking:

- bing Ads Conversion Pixel
More information about data protection and cookies of the MicrosoftCorporation, One Microsoft Way, Redmond WA 98052-6399, USA, can be found
here.

Firebase Analytics for Apps
More information about data protection and cookies of Firebase, Inc., 22 4thSt. Suite 1000 (10th Floor), San Francisco, CA 94103, USA, can be found
here.

Ligatus Conversion Pixel
More information about data protection and cookies of Ligatus GmbH,Hohenstaufenring 30-32, 50674 Cologne, can be found
here.

- etracker
More information about data protection and cookies of etracker GmbH, ErsteBrunnenstrasse 1, 20459 Hamburg, can be found
here. Consent to collect and store datawithin the context of etracker may be revoked at any time with future effect Revoked.

- Outbrain Conversion Pixel
More information about data protection and cookies of Outbrain Inc., 39 West13th Street, 3rd floor, New York, NY 10011, can be found
here.

- “DoubleClick by Google”(Accuen Conversion Pixel)/Google Adwords Conversion Pixel

“DoubleClick by Google” is a service provided by Google Inc.,1600 AmphitheatreParkway, Mountain View, CA 94043, USA ("Google”). “Doubleclick by Google”uses cookies to present advertisements that are relevant to you. Your browseris assigned an anonymous identification number (ID). This number is used tomonitor which ads appear in your browser and which ads have been viewed. Thecookies do not contain any personal data. The use of “DoubleClick” cookies onlyenables Google and its partner sites to display ads that are relevant to youbased on your previous visits to our website or others on the internet. Theinformation generated by the cookies is transmitted by Google to a server in theUSA for analysis and is stored there. Google only transfers this data to thirdparties on the basis of statutory provisions or in the context of processingorder data. Under no circumstances does Google match your data with other datacollected by Google.

You can prevent storing of cookies on your computer via a corresponding settingof your browser software. However, we point out that you might not be able touse all functions of our website to their full extent in this case. You canalso prevent the recording of data generated by a cookie with respect to youruse of the website by Google as well as the processing of these data by Googleby downloading and installing the browser plugin
available via the following link in the item “DoubleClick” deactivation enhancement.
Further information about data protection and cookies of Google can be found
here.

Twitter Conversion Pixel
More information about data protection and cookies of Twitter, Inc., 1355Market Street, Suite 900, San Francisco, CA 94103, USA, can be found
here.

- Seeding Alliance ConversionPixel
More information about data protection and cookies of Seeding Alliance GmbH,Lichtstr. 25, 50825 Cologne, can be found
here. Consent to collect and store data bySeeding Alliance may be revoked at any timewith future effect.

- LinkedIn Conversion Pixel
More information about data protection and cookies of LinkedIn Corporation,1000 West Maude Avenue, Sunnyvale CA 94085, USA, can be found
here.

- ORACLE ELOQUA
More information about data protection and cookies of ORACLE Deutschland B.V.& Co. KG, Riesstrasse 25, 80992 Munich, can be found
here.

Sizmek Conversion Pixel
Further information about data protection and cookies of Sizmek, Inc., USA, canbe found
here.

Facebook Conversion Pixel
More information about data protection and cookies of Facebook, Inc., 1601Willow Road, Menlo Park, CA 94025, USA, can be found
here.

- Aumago Retargeting Pixel
More information about data protection and cookies of Aumago GmbH, NeueSchönhauser Str. 20, 10178 Berlin, can be found
here. Users can delete cookies atany time either directly in their browser, manage cookie preferences at www.networkadvertising.org/choices/ or disable cookies from Aumago at www.krux.com/krux_privacy/consumer_choice/.

- Quantcast Conversion Pixel
More information about data protection and cookies of Quantcast DeutschlandGmbH, Leopoldstrasse 23, 80802 Munich, can be found
here. Users can also disablecookies from Quantcast at any time at www.quantcast.de/opt-out.


(4) Othertools for marketing and optimization purposes
We also use the following tools for marketing and optimizationpurposes:

- Use of HubSpot

Our websites use software provided by HubSpot Inc. (henceforth “HubSpot”), in particular the online subscription service that includes the following: HubSpot Analytics, HubSpot Pixel, HubSpot Appstatic and HubSpot Collected Forms. These services are provided by HubSpot Scripts and the HubSpot API. An API, or Application Programming Interface, is a programming interface that connects our servicewith HubSpot. Scripts are small programs which partially serve to execute the above functions.
We use the HubSpot online subscription service. This enables us to create marketing websites on the servers of HubSpot Inc. Visitors can use these websites to find out more about our company, download content and input their contact details or other demographic information. This information is saved on and managed by the servers of the HubSpot Inc. service providers. If you find something of interest to you, this information will be used by our services to contact you. We use HubSpot to better coordinate our marketing, analyze data and generate leads. HubSpot collects data according to our instructions and has no direct relationship to you and your personal data that are processed.

(a) Cookies by HubSpot
We use cookies from HubSpot to analyze trends, manage our website, track user movements around the website and to collect demographic data about our users overall.
We use cookies so we can personalize your online user experience. A cookie is a text file that is stored on your hard disk by a web server. Cookies do not execute programs on your computer nor do they introduce any viruses. Cookies are solely assigned to you and can only be read by a web server in the domain that issued the cookie for you. One of the main purposes of cookies is to make time-saving practical functions available to you. Cookies are used to show the web server when you returned to a specific page.
You have the option to either accept or reject cookies. Most web browsers accept cookies automatically but as a rule you can change your browser setting to reject cookies. If you reject cookies you may not be able to use all the interactive functions of our websites.

(b) Log files by HubSpot
We use HubSpot log files. These enable us to collect demographic data such as your post code, age, gender, preferences, interests and favorites. To do this we use log files which are not linked with your name or other personal data. Data are also collected automatically via your computer hardware and software. These data may include the following: Your IP-address, browser type, domain name, internet service provider (ISP), the files viewed on our website (e.g. HTML pages, graphics, etc.), the operating system, clickstream data, access pages and the addresses of websites via which you accessed our website. We use these data to compile general statistics about the use of our website.

(c) Pixel by HubSpot
We use software technology from HubSpot known as a pixel. Through the pixel we can find out which content is effective so we can better manage the website and our services. Pixels are tiny graphics with a unique identifier. They function in a similar way to cookies in that they are used to track online movements of web users. In contrast to cookies which are saved on the computer hard disk of a user, pixels are embedded invisibly on websites or in emails and are about as large as the full stop at the end of this sentence. We use pixels in our HTML-based emails to track which emails are opened by the recipients. This enables us to measure the effectiveness of specific communications and our marketing campaigns. We combine the data collected by pixels in emails with the personal data of our customers. If you would like to unsubscribe from these emails you can do this at any time through an Opt-Out option. Please write to us if you have any questions.

(d) Appstatic
We use mobile analysis software from HubSpot to analyze the functionality of our mobile apps on your mobile device in more detail. This software can collect information of the following types: how often you use the app, which events appear in the app, overall usage, performance data and from where the app was downloaded. In addition to the information that we collect from our websites, when you user our mobile apps we can also capture your location, your device model, device version, your device ID (UDID) and the version of your operating system. We can link the information that we save in the analysis software with personal data that you transfer in the mobile app. This enables us to improve our services for you and to optimize our marketing, our analyses and the functions of our website.
Click here to read the Privacy Policy of Hubspot: https://legal.hubspot.com/de/privacy-policy

- Use of Google Analytics
On our websites we use Google Analytics, a web analytics service from Google Inc. (“Google”). Google Analytics uses cookies which are text files stored on your device and used to analyze how you use the website. The information generated by the cookie about your use of this website will generally be transmitted to a Google server in the USA and stored there. However, due to IP anonymization being enabled on these websites, your IP address will first be truncated by Google within the Member States of the European Union or in other contracting parties to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On our behalf Google will use this information to analyze your use of the website, to compile reports on website activities and to provide us with other services related to website activity and website usage. The IP address that your browser transmits within the scope of Google Analytics will not be associated with any other data held by Google.

You may refuse the saving of cookies by selecting the appropriate settings in your browser software; however please note that if you do this you may not be able to use the full functionality of our websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) for Google as well as the processing of these data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

You can click on the following link to prevent collection of your data by Google Analytics. This sets an opt-out cookie that prevents you data being collected on future visits to this website:

We also use Google Analytics to evaluate data from double-click cookies and AdWords for statistical purposes. If you do not want this you can disable them via the Ads Preference Manager
http://www.google.com/settings/ads/onweb/?hl=en

Click here to read the Privacy Policy of Google:
https://policies.google.com/privacy?hl=en


-Google Adwords RemarketingPixel
By means of the remarketing or "similar target groups" function ofGoogle Inc. ("Google"), we can address visitors to the website withadvertising in a targeted manner with personalized, interest-based ads when youvisit other websites on the Google Display Network. To carry out this analysisof website usage, which forms the basis for the creation of interest-basedadvertisement, Google uses “cookies”. For this purpose, Google saves a smallfile with a sequence of numbers in the browsers of website visitors. Thisnumber records website visits as well as anonymous data about the use of thewebsite. No personal data of visitors to the website are stored.

On subsequent visits to other websites in the Google Display Network,advertisements are displayed that take into account the products andinformation viewed by the visitor on the previously visited websites. You canpermanently disable the use of cookies by Google, by clicking on the followinglink and downloading and installing the plug-in provided: www.google.com/settings/ads/plugin/.Alternatively, you can disable the use of cookies by third parties by visitingthe deactivation website of the Network Advertising Initiative at http://www.networkadvertising.org/choices/ and implementing the further information on opt-out described there.

Additional information about Google remarketing and the data protectiondeclaration of Google can be found at: www.google.com/privacy/ads/.

- Google Tag Manager
Google Tag Manager is a solution that enables us to manage various website tagsvia a single interface. The Tag Manager tool itself (which implements the tags)is a cookie-less domain and does not collect any personal data. The tooltriggers other tags, which in turn may collect data under certaincircumstances. Google Tag Manager does not access these data. If deactivationoccurs at domain or cookie level, it remains in use for all tracking tags,which are implemented by Google Tag Manager.

- Quantcast Remarketing Pixel
Quantcast provides us with a service for user measurement and advertisingpurposes. Using Quantcast remarketing, we can provide our visitors to thewebsite with targeted advertising. Quantcast associates the information aboutyour website visit or your app use with a unique identifier (your cookie ID),but not with your name, email address or telephone number. You can find moreinformation in the data protection declaration of Quantcast. You can opt out ofQuantcast's advertising and data collection at any time: www.quantcast.de/opt-out/
Additional information about Quantcast and the data protection declaration ofQuantcast can be found at: www.quantcast.de/datenschutz.

- Eloqua

We use the service Eloqua for optimum communication with our customers. TheEloqua server of the provider ORACLE Deutschland B.V. & Co. KG, Riesstrasse25, 80992 Munich is located in the EU. In the context of support andadministration services, it cannot be ruled out in individual cases thatindividual employees of Oracle Corporation outside of the EU have access to userdata as part of their contractual service provision. As a precaution, we haveensured an adequate level of data protection at Oracle Corporation by providingadequate guarantees in the sense of the Federal Data Protection Act. Eloquaplaces a permanent cookie on the respective login page unless an Eloqua cookiealready exists on your terminal. If you have already used a website that usesEloqua, you might already have an Eloqua cookie. Among other things, we use theEloqua cookie to analyze your use of our sites, so that we can continuallyimprove them. Emails sent using Eloqua use tracking technologies. We primarilyuse these data to find out which topics are of interest to you by trackingwhether our emails are opened and which links you click. We then use thisinformation to improve the emails we send you and the services we provide andto link them to existing tracking or profiling information. If you want toprevent the use of Eloqua cookies on your terminal in the future, this ispossible via the following link: www.oracle.com/legal/privacy/privacy-policy.html#opt-out.

If you do not wish us to recognize your computer (hard disk cookies), you canalso set your browser to delete cookies from your computer hard disk, block allcookies or warn you before a cookie is stored. If you do not accept cookies,you will not be able to use some of our services. Generally, cookies enable usto identify who you are and consequently to offer you better and morepersonalized services.

- LeadLab (wiredminds)
For marketing and optimization purposes, products and services of wiredmindsGmbH (www.wiredminds.de) are used on this website. For this purpose, data arecollected, processed and stored, and used to create usage profiles under apseudonym. Where possible and practical, usage profiles are completelyanonymous. Cookies may be used for this purpose. Cookies are small text filesthat are stored in the visitor's internet browser and serve to recognize theinternet browser. The collected data, which may also contain personal data, aretransmitted to wiredminds or collected directly by wiredminds. wiredminds mayuse information left behind by visits to the websites to create anonymous userprofiles. Without the expressed consent of the person concerned, data collectedin this way are not used to identify the user of this website personally andare not linked with personal data via the holder of the pseudonym. Any IPaddresses possibly collected shall be anonymized immediately after collectionby deleting the last number block. Consent for the collection, processing andstorage of data can be revoked at any timewith future effect.

- SalesViewer
SalesViewer® technology from SalesViewer® GmbH is used to collect and storedata for marketing, market research and optimization purposes on this website.These data can be used to create user profiles under a pseudonym. For thispurpose, tracking pixels are used to collect company-related data. The datacollected with these technologies are not used to identify the visitor of thiswebsite personally and are not combined with personal data of the carrier ofthe pseudonym without the individually granted consent of the person affected.

Consent for data collection and storage can be revoked at any time with effect for the futureto prevent the collection by SalesViewer® within this website in the future.This stores an opt-out cookie for this website on your terminal. If you deleteyour cookies in this browser, you must click the link again.

- Lead Inspector
For the statistical analysis of visitor access, technologies are used tocollect, process and store data for marketing purposes and to recognize webvisitors. Lead Inspector GmbH technology determines addresses based on thisinformation, but only in cases where it can ensure that it is a company and nota single person such as a visitor. Cookies may be used for this purpose. Theseare small text files, which are stored on your computer and enable analysis ofthe use of the website by you. The company data collected by Lead InspectorGmbH may also contain personal data. Lead Inspector GmbH may use informationthat is left behind by visits to the website to create anonymous usageprofiles. Any IP addresses possibly collected shall be anonymized immediatelyafter collection by deleting the last number block.

Withdrawal
Consent to collect and store data by Lead Inspector GmbH may be revoked at any timewith future effect. 

e. If youuse our social media offers 
(1)Facebook and other social media offers 
You have the opportunity to follow uson Facebook and on other third-party social media platforms (e.g., LinkedIn orXING). For this purpose, we handle those personal data that you provide to usin each case or which are made available to us by the respective platformoperator about you insofar as they are made available to us. You can controlthe privacy settings yourself on a social media platform. 

(2)        Legal basis 
Our handling of your personal data aspart of our social media offers is based on our legitimate interest pursuant toArt. 6 para. 1 f) of the GDPR. For the provision of our social media offers, itis technically necessary that we process certain personal data (e.g., the IPaddress and personal data that you have provided to the respective platformoperator or us). As part of the required balancing ofinterests, we balance your interest in the confidentiality of your personalinformation and our interests in the provision of our social media offers witheach other. Your interest in confidentiality is secondary in such cases.Otherwise, we would not be able to provide you with our social media offerings. 

(3)Recipient categories
We use service providers to provide our social media services (e.g.,Facebook, LinkedIn and XING). The data you submit to us as part of our socialmedia offers are also automatically transmitted to the respective social mediaplatform operator

4. How long do we store your personal data?
We will delete your personal data if the purpose of storage is nolonger necessary and no statutory provision requires a retention. Statisticalevaluations are made only in anonymous form.

5. What are your rights as anaffected person?
Please contact our data protection officer for the exercise of yourrights and the revocation of your consent.

a. Your rights as an affected party
You have the following rights toward us regarding your personaldata:
- You have the right to request information about any personal data that we process from you at any time.
- If your personal information is incorrect or incomplete, you have the right  to correct and supplement it.
- You can request the deletion of your personal data at any time unless we are legally obliged or entitled to process your data further.
- If statutory requirements exist, you can request limitation of the processing of your personal data.
- You have the right to object to the processing insofar as data are processed for the purpose of direct advertising or profiling. If the processing is carried out based on balancing of interests, you may object to processing, stating reasons that arise from your particular situation.
- If the data processing is based on your consent or under a contract, you have a right to transfer the data provided by you insofar as it does not     infringe upon the rights and freedoms of others.

b. Revocation of your consent
You can revoke your consent with future effect at any time.

6. What possibilities do you have tofile a complaint?
You have the right to file a complaint with a data protectionsupervisory authority concerning our processing of your personal data.
The following data protection supervisory authority is responsiblefor us:

Bavarian State Office for Data Protection
Promenade 27 (Schloss)
91522 Ansbach
Germany
Phone: +49 (0) 981 53 1300
Fax: +49 (0) 981 5398 1300
Email: poststelle@lda.bayern.de

7. Do you haveany questions or comments?
If you have any questions or suggestions regarding data protectionat Messe München GmbH, please feel free to contact our data protection officerby email.

Munich, June 2018

Data Protection Notes of Messe München GmbH

Data protection notes

Basic Principles
Messe München GmbH (“MesseMünchen”) thanks you for visiting our website and for your interest inour company and products. We take the protection of your person-related datavery seriously. We would like you to feel at ease when you visit our website.

‍Protecting your privacy is of optimum importance to us. Therefore,compliance with legislation on protecting data privacy is self-evident for us.Our employees are obligated to maintain data secrecy. They are regularlytrained in the areas of data protection and data security. In the following, wewould like to outline briefly how we handle your personal data within thecontext of our website and how we protect these data.
1. Who is responsible? Who is the dataprotection officer?

a. Responsiblefor this website

Messe MünchenGmbH, represented by the Managing Director Mr. Klaus Dittrich
Messegelände
81823 Munich
Germany
Tel.: +49 89 949-20720
Fax: +49 89 949-20729
Email: newsline@messe-muenchen.de

b. Dataprotection officer:
Messe MünchenGmbH
Data Protection Officer
Messegelände
81823 Munich
Germany
Tel.: +49 89 949-20720
Fax: +49 89 949-20729
Email: datenschutz@messe-muenchen.de
2. What are personal data? How do we protectpersonal data?

a. Personal Data

Personal data refer to individual information about thepersonal or material relations of a certain or identifiable natural person Thisincludes information such as your name, postal or email address, and accessdata in the context of using our website. Personal data are also stored by usin addition to the access data only if you voluntarily provide us with this,e.g., in the context of a registration, a survey, a prize contest, a contactrequest, a subscription to a newsletter or to carry out an online order. Inaddition, personal data are only used to the extent necessary and for the soleconsented purpose or a legally permissible purpose. For secure transmission ofyour data, Messe München GmbH uses encryption procedures in secured areas. Thismeans that the communication between your browser and our ordering system isnot readable for others on the internet, for example. Apart from that, the useof our ordering system is deemed as consent to the storage and use of your databy Messe München GmbH and its partners.

a. Access data
By accessing our website, Messe München GmbH receivesaccess data that is stored for security purposes and in principle permitsidentification of:

3. What do we do with your personal data?

a. If you use our website or our contact form
(1)      Provision of our website
The provision of this websiterequires the handling of personal data, for example, the IP address for theretrieval of the content displayed on this website.These data are evaluated by Messe München GmbH and enable us tooptimize our offers as a whole and make the content more specific for youpersonally, e.g., to recognize you as a returning visitor to our website. Ifyou have an existing data record, the new data can be assigned to it in manycases. The IP address of the computer from which the access is made is onlystored for backup purposes for a period of one month.JavaScript, ActiveX, or other controls and scripting languages ​​inweb pages that contain executables can be disabled for security reasons at anytime via your browser. Our website remains navigable without JavaScript.You also have the opportunityto contact us via our contact form. We collect the personal data for this thatyou enter in the contact form.

(2)     Legal basis
The handlingof your personal data for the provision of this website and for communicationvia this website is based on our legitimate interest. For the provision of thiswebsite, it is technically necessary that we process certain personal data(e.g., the IP address). For your communication with us, we must handle therespective personal data.

(3)     Balancingof interests
As part of therequired balancing of interests, we balance your interest in theconfidentiality of your personal information and our interests in the provisionof this website in establishing contact with each other. Your interest inconfidentiality is secondary in both cases. Otherwise, we could not provide youwith access to this website or respond to your contact request.

(4)     Recipient categories
We use serviceproviders to provide our website. We transmit personal data to these serviceproviders for this. These service providers are contractually obligated by usto exercise the same care when handling personal data as we do ourselves.These serviceproviders are subject to the same strict data protection regulations and arealso included in the data protection concept of Messe München GmbH.Personal dataare only transmitted to state institutions and authorities in the context oflegal or judicial obligations.

a. When you buy online tickets from us orregister online with us as a visitor, trade visitor or exhibitor
(1)      Online tickets and legalbasis
You can buyonline tickets for trade fairs and congresses via our website. We process the personal data for this thatyou enter in the order form. The processing of your personal data takes placefor preparing, executing and processing the corresponding contract.In thiscontext, Messe München only processes personal data for the purpose of MesseMünchen's business purposes. This is necessary for carrying out the tasks ofthe exhibition and exhibition industry in economic, scientific and culturalfields. The tasks include in particular the holding of trade fairs,exhibitions, congresses and similar events, taking care of the exhibitioninterests of the City of Munich and the Free State of Bavaria at home andabroad, the promotion of the economy by organizing trade fairs, exhibitions,congresses and similar events as well as the operation, maintenance and furtherdevelopment of the exhibition center in Munich, Messestadt-Riem.To this end,Messe München maintains exhibition and exhibition facilities, congress andmeeting rooms, which it uses or rents for events. The Messe München alsooperates this for certain events and special internet offers.The processing of personal data is carried out in particular for thehandling of business processes in connection with the above activities, foryour information and for promoting our events and services (based on Section 7para. 3 of the Law on Unfair Competition [UWG]), for their optimization as wellas market and opinion research. You can object to the sending of electronicmail by sending an email to the following address:datenschutz@messe-muenchen.de

(2)      Registration as anexhibitor or visitor and legal basis
You can register as a visitor, trade visitor or exhibitor on ourwebsite. For this purpose, we process the personal data that you provide to usas part of your registration.The processing of your personal data takes place for preparing,executing and processing the corresponding usage contract (license agreement).You do not have to register to participate in events of Messe München and its subsidiaries. Of course, you canalso buy an anonymous ticket at the ticket counters without registering. Ourhosts and hostesses as well as our service center and the exhibition projectmanagement will support you in doing this.Without registration, we are unfortunately unable to provide you withservices such as online advance sale or simplified repeated ticket purchase,match-making, travel services or other services of Messe München.This does not apply for you as a visitor in the following cases:

• For pure trade visitors'fairs (currently ISPO MUNICH and INHORGENTA MUNICH) In this case, we need thedata necessary to confirm trade visitor status.

• If you want to redeem avoucher; in this case, we need your name and contact details for the reasonsmentioned below under "Exhibitors".

In particular, we process your personal data for the following purposes:
· Purchase of (discounted in part) tickets for ourevents

· Redemption ofvouchers, tickets and Print@home tickets, with which you can avoid possiblewaiting times at entry to a trade fair

· Registrationof future tickets “with just one click”

· Delivery and payment for other offers of MesseMünchen (e.g., trade fair directories and catalogs)

· Review of tradevisitor status, because some of our events are reserved for a specialistaudience (e.g., ISPO MUNICH and INHORGENTA MUNICH).

· You can betterplan your trade show visit in advance, because we can give you advanceannouncements, technical information and other materials for the eventsthat you are interested in and can specifically recommend exhibitors orservices to you.

· If you are anexhibitor, the data help us to run your trade fair presentations smoothly,provide you with a selection of individually tailored service offers, andpresent you the products, services and marketing offers of Messe München.

· Your voluntaryparticipation in our market and opinion research helps us to improve ourevents and our service offer.

· Prevention ordetection of abuse and fraud, especially with respect to vouchers andfree tickets

·  Possibly. easyupdating of your personal information via the internet

Data collected later is also assigned to the customer account. Forexample, these include the data collected data when you order tickets, thenumber of a voucher of an exhibitor inviting you, and email addresses of otherpersons for whom you also order tickets at the same time as you order,You may havemultiple customer accounts if you registered with us using different emailaddresses.

(3)     Recipient categories
We only forward the data to third parties to the extent described below.Some of the recipients are located outside the European Economic Area (EEA). Pleasealso note the following section in this context.

· Groupcompanies: Messe München may transmit the personaldata of its exhibitors to its group companies, provided they wish to beinformed about their events and services. Group companies are correspondinglyrequired to comply with data protection requirements. The group companies ofMesse München can be found on our homepage https://messe-muenchen.de/en/company/international-network/subsidiaries/.The forwarding of personal data ofvisitors to group companies only takes place for visitors, for whom therespective group company acted as an intermediary. In a larger group ofcompanies such as Messe München, it cannot be ruled out that individualcompanies, parts thereof or rights to events will be sold to third parties oracquired by Messe München. In such transactions, customer data are usuallytransmitted as well. Your personal data are protected according to the requirementsof data protection in such cases.

· Foreignrepresentatives of Messe München Messe München may transmit data about visitorsand exhibitors from its respective area of ​​representation to foreignrepresentatives of Messe München, who act as sales partners for Messe München,e.g., for example, when ordering and paying for tickets from foreign visitorsvia our foreign representatives. The forwarding of personal data to foreignrepresentations only takes place for exhibitors and visitors, who come from therespective representation area of ​​the respective foreign representation. Theforeign representatives of Messe München can be found on our homepage https://messe-muenchen.de/en/company/international-network/offices-worldwide/.

· Promotions: We sometimes send offers to groups ofvisitors or exhibitors, send them on behalf of third parties, or organizecontests ourselves. In this case, the ordering party receives neither your namenor your address or other personal data unless you voluntarily give yourconsent.

· Exhibitors: When you redeem a voucher, we transmit yourdata to the exhibitor, who invites you with the voucher for a trade fair visitto his booth. This serves billing between Messe München and the respectiveexhibitor. We also want to make sure that you can properly use the voucherprovided to you. In addition, exhibitors can use a lead tracking service, withwhich the individual exhibitor scans the barcode on your ticket andconsequently receives your contact data, similar to a business card. These arein detail: Company name, salutation, title, first and last name, position,postal address, country, telephone number(s), email address and any other informationthat you have provided about your interests and/or your company. If you handover your visitor or exhibitor pass, e.g., a business card, to an exhibitor forscanning, the exhibitor receives access to the above information. Unnoticeddata collection without your participation does not take place. In accordancewith the international character of the trade fair (or the congress),exhibitors who are located outside the European Union and consequently outsidethe scope of European data protection laws are also represented. In this casetoo, you may object or agree in individual cases to the disclosure of your databy refusing or offering your ticket for scanning.

· Serviceproviders: We commission service providers with thefulfillment of tasks for us, e.g., sending emails, payment processing (creditcard, direct debit and invoice purchases), data maintenance, data analysis, andcustomer service. These service providers only have access to the data theyneed to fulfill their tasks specified by Messe München. They are contractuallyobliged not to use the data for other purposes, especially not for their ownpurposes, and must protect the data as provided for in this data protectiondeclaration and the relevant data protection laws.

(4)     Special data protection notes
The transmission of data to the extent described above may be made tocountries outside the European Economic Area (EEA) in some cases. Some of thesecountries do not have a level of data protection comparable to the level ofprotection within the EU (e.g., USA, China or India). To protect your data, ournon-EEA Group companies and contractors, to which data are to be transmitted,for example, foreign representatives, are required to provide appropriate dataprotection in accordance with EU standard contractual clauses for thetransmission of personal data to third countries.

You can find the EU standard contract clauses at the following link: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_de

You can also find information on international data protection at the following link: https://www.lda.bayern.de/en/international.html

c. If you apply online with us
(1)      Online application
You can apply online to us via our website. You first have to registeron our application portal. We process the personal data for this that you enterin the application form.You can then submit your application. For this purpose, we process thosepersonal data which you specify in each case and which you provide us with inthe context of your application, e.g., via your documents.

(2)     Legal basis
(a)  
  The processing of yourpersonal data in the context of the application portal takes place forpreparing, executing and processing the corresponding usage contract (license agreement).
(b)     The processing of yourpersonal data in the context of your application is only to prepare anemployment contract.
(c)     Your application will onlybe stored for a longer period of time if you give us your correspondingconsent. You can revoke your consent with future effect at any time.

(3)     Recipient categoriesIn the contextof application procedures, we transmit personal data to other companies in ourgroup of companies and to service providers in the context of serviceprovision.

d. If you allow the use of cookies and analysis tools in your browser
(1)      General information about cookiesCookies are small text files used by manywebsites worldwide and in Germany. Cookies are created during your visit to ourwebsite and stored by our server on your hard drive. Our cookies do not containany personal data. In addition, cookies stored by our servers can only be readby us and not any third-party website. Most browsers are set in such a way thatthey automatically accept cookies. If you do not wish to benefit from theadvantages of cookies, you can deactivate this function in your browser. Pleaserefer to the individual setting options of your browser. Of course, you canview our website without cookies. However, this can result in restricting functionswith respect to our offers.

(2)     Legal basisThe legal basis for our handling of yourpersonal data for the provision of our website is our legitimate interest. Aspart of the required balancing of interests, we always balance your interest inthe confidentiality of your personal information and our interests in theprovision of this website (including its provision). Your interest inconfidentiality is secondary in such cases.

(3)     Conversion tracking using third-partyprovidersThis website uses third-party tools for analysis purposes. Thesetools measure the effectiveness with which users are addressed byadvertisements (“conversion tracking”).If you click ads from one of the third parties listed below, aconversion tracking cookie is placed on your computer. If you visit aparticular website, the third party and we may recognize that you have clickedthe ad and have been redirected to this page. This enables us to collect datathat is relevant to our advertising efforts. We may learn the total number ofusers who clicked an ad, the visit duration, the operating system, the terminalmodel, the location, paid transactions, and in which functional scope mobileapps were used. No personal information about the identity of the user isdisclosed.Should you not wish to participate in the conversion trackingprocess, you can also reject the required placement of a cookie for this, forexample, via your browser setting that generally disables the automaticplacement of cookies. For example, use the "Do not track" option("DNT") of your internet browser.

We work together with the following third-party providers in thecontext of conversion tracking:
· bing Ads Conversion Pixel
More information about data protection and cookies of the MicrosoftCorporation, One Microsoft Way, Redmond WA 98052-6399, USA, can be found here.

· Firebase Analytics for Apps
More information about data protection and cookies of Firebase, Inc., 22 4thSt. Suite 1000 (10th Floor), San Francisco, CA 94103, USA, can be found here.

· Ligatus Conversion Pixel
More information about data protection and cookies of Ligatus GmbH,Hohenstaufenring 30-32, 50674 Cologne, can be found here.

·             etracker
More information about data protection and cookies of etracker GmbH, ErsteBrunnenstrasse 1, 20459 Hamburg, can be found here. Consent to collect and store datawithin the context of etracker may be revoked at any time with future effect Revoked.

·             Outbrain Conversion Pixel
More information about data protection and cookies of Outbrain Inc., 39 West13th Street, 3rd floor, New York, NY 10011, can be found here.

·             “DoubleClick by Google”(Accuen Conversion Pixel)/Google Adwords Conversion Pixel

“DoubleClick by Google” is a service provided by Google Inc.,1600 AmphitheatreParkway, Mountain View, CA 94043, USA ("Google”). “Doubleclick by Google”uses cookies to present advertisements that are relevant to you. Your browseris assigned an anonymous identification number (ID). This number is used tomonitor which ads appear in your browser and which ads have been viewed. Thecookies do not contain any personal data. The use of “DoubleClick” cookies onlyenables Google and its partner sites to display ads that are relevant to youbased on your previous visits to our website or others on the internet. Theinformation generated by the cookies is transmitted by Google to a server in theUSA for analysis and is stored there. Google only transfers this data to thirdparties on the basis of statutory provisions or in the context of processingorder data. Under no circumstances does Google match your data with other datacollected by Google.
You can prevent storing of cookies on your computer via a corresponding settingof your browser software. However, we point out that you might not be able touse all functions of our website to their full extent in this case. You canalso prevent the recording of data generated by a cookie with respect to youruse of the website by Google as well as the processing of these data by Googleby downloading and installing the browser plugin available via the following link in the item “DoubleClick” deactivation enhancement.
Further information about data protection and cookies of Google can be found here.

·             Twitter Conversion Pixel
More information about data protection and cookies of Twitter, Inc., 1355Market Street, Suite 900, San Francisco, CA 94103, USA, can be found here.

·             Seeding Alliance ConversionPixel
More information about data protection and cookies of Seeding Alliance GmbH,Lichtstr. 25, 50825 Cologne, can be found here. Consent to collect and store data bySeeding Alliance may be revoked at any timewith future effect.

·             LinkedIn Conversion Pixel
More information about data protection and cookies of LinkedIn Corporation,1000 West Maude Avenue, Sunnyvale CA 94085, USA, can be found here.

·             ORACLE ELOQUA
More information about data protection and cookies of ORACLE Deutschland B.V.& Co. KG, Riesstrasse 25, 80992 Munich, can be found here.

·             Sizmek Conversion Pixel
Further information about data protection and cookies of Sizmek, Inc., USA, canbe found here.

·             Facebook Conversion Pixel
More information about data protection and cookies of Facebook, Inc., 1601Willow Road, Menlo Park, CA 94025, USA, can be found here.

·             Aumago Retargeting Pixel
More information about data protection and cookies of Aumago GmbH, NeueSchönhauser Str. 20, 10178 Berlin, can be found here. Users can delete cookies atany time either directly in their browser, manage cookie preferences at www.networkadvertising.org/choices/ or disable cookies from Aumago at www.krux.com/krux_privacy/consumer_choice/.

·             Quantcast Conversion Pixel
More information about data protection and cookies of Quantcast DeutschlandGmbH, Leopoldstrasse 23, 80802 Munich, can be found here. Users can also disablecookies from Quantcast at any time at www.quantcast.de/opt-out.



(4) Othertools for marketing and optimization purposesWe also use the following tools for marketing and optimizationpurposes:
·             Google Adwords RemarketingPixel
By means of the remarketing or "similar target groups" function ofGoogle Inc. ("Google"), we can address visitors to the website withadvertising in a targeted manner with personalized, interest-based ads when youvisit other websites on the Google Display Network. To carry out this analysisof website usage, which forms the basis for the creation of interest-basedadvertisement, Google uses “cookies”. For this purpose, Google saves a smallfile with a sequence of numbers in the browsers of website visitors. Thisnumber records website visits as well as anonymous data about the use of thewebsite. No personal data of visitors to the website are stored.

On subsequent visits to other websites in the Google Display Network,advertisements are displayed that take into account the products andinformation viewed by the visitor on the previously visited websites. You canpermanently disable the use of cookies by Google, by clicking on the followinglink and downloading and installing the plug-in provided: www.google.com/settings/ads/plugin/. Alternatively, you can disable the use of cookies by third parties by visitingthe deactivation website of the Network Advertising Initiative at http://www.networkadvertising.org/choices/ and implementing the further information on opt-out described there.

Additional information about Google remarketing and the data protectiondeclaration of Google can be found at: www.google.com/privacy/ads/.

·             Google Tag Manager
Google Tag Manager is a solution that enables us to manage various website tagsvia a single interface. The Tag Manager tool itself (which implements the tags)is a cookie-less domain and does not collect any personal data. The tooltriggers other tags, which in turn may collect data under certaincircumstances. Google Tag Manager does not access these data. If deactivationoccurs at domain or cookie level, it remains in use for all tracking tags,which are implemented by Google Tag Manager.

·             Quantcast Remarketing Pixel

Quantcast provides us with a service for user measurement and advertisingpurposes. Using Quantcast remarketing, we can provide our visitors to thewebsite with targeted advertising. Quantcast associates the information aboutyour website visit or your app use with a unique identifier (your cookie ID),but not with your name, email address or telephone number. You can find moreinformation in the data protection declaration of Quantcast. You can opt out ofQuantcast's advertising and data collection at any time: www.quantcast.de/opt-out/
Additional information about Quantcast and the data protection declaration ofQuantcast can be found at: www.quantcast.de/datenschutz.

·             Eloqua

We use the service Eloqua for optimum communication with our customers. TheEloqua server of the provider ORACLE Deutschland B.V. & Co. KG, Riesstrasse25, 80992 Munich is located in the EU. In the context of support andadministration services, it cannot be ruled out in individual cases thatindividual employees of Oracle Corporation outside of the EU have access to userdata as part of their contractual service provision. As a precaution, we haveensured an adequate level of data protection at Oracle Corporation by providingadequate guarantees in the sense of the Federal Data Protection Act. Eloquaplaces a permanent cookie on the respective login page unless an Eloqua cookiealready exists on your terminal. If you have already used a website that usesEloqua, you might already have an Eloqua cookie. Among other things, we use theEloqua cookie to analyze your use of our sites, so that we can continuallyimprove them. Emails sent using Eloqua use tracking technologies. We primarilyuse these data to find out which topics are of interest to you by trackingwhether our emails are opened and which links you click. We then use thisinformation to improve the emails we send you and the services we provide andto link them to existing tracking or profiling information. If you want toprevent the use of Eloqua cookies on your terminal in the future, this ispossible via the following link: www.oracle.com/legal/privacy/privacy-policy.html#opt-out.

If you do not wish us to recognize your computer (hard disk cookies), you canalso set your browser to delete cookies from your computer hard disk, block allcookies or warn you before a cookie is stored. If you do not accept cookies,you will not be able to use some of our services. Generally, cookies enable usto identify who you are and consequently to offer you better and morepersonalized services.

·             LeadLab (wiredminds)

For marketing and optimization purposes, products and services of wiredmindsGmbH (www.wiredminds.de) are used on this website. For this purpose, data arecollected, processed and stored, and used to create usage profiles under apseudonym. Where possible and practical, usage profiles are completelyanonymous. Cookies may be used for this purpose. Cookies are small text filesthat are stored in the visitor's internet browser and serve to recognize theinternet browser. The collected data, which may also contain personal data, aretransmitted to wiredminds or collected directly by wiredminds. wiredminds mayuse information left behind by visits to the websites to create anonymous userprofiles. Without the expressed consent of the person concerned, data collectedin this way are not used to identify the user of this website personally andare not linked with personal data via the holder of the pseudonym. Any IPaddresses possibly collected shall be anonymized immediately after collectionby deleting the last number block. Consent for the collection, processing andstorage of data can be revoked at any timewith future effect.

·             SalesViewer
SalesViewer® technology from SalesViewer® GmbH is used to collect and storedata for marketing, market research and optimization purposes on this website.These data can be used to create user profiles under a pseudonym. For thispurpose, tracking pixels are used to collect company-related data. The datacollected with these technologies are not used to identify the visitor of thiswebsite personally and are not combined with personal data of the carrier ofthe pseudonym without the individually granted consent of the person affected.

Consent for data collection and storage can be revoked at any time with effect for the futureto prevent the collection by SalesViewer® within this website in the future.This stores an opt-out cookie for this website on your terminal. If you deleteyour cookies in this browser, you must click the link again.

·             Lead Inspector
For the statistical analysis of visitor access, technologies are used tocollect, process and store data for marketing purposes and to recognize webvisitors. Lead Inspector GmbH technology determines addresses based on thisinformation, but only in cases where it can ensure that it is a company and nota single person such as a visitor. Cookies may be used for this purpose. Theseare small text files, which are stored on your computer and enable analysis ofthe use of the website by you. The company data collected by Lead InspectorGmbH may also contain personal data. Lead Inspector GmbH may use informationthat is left behind by visits to the website to create anonymous usageprofiles. Any IP addresses possibly collected shall be anonymized immediatelyafter collection by deleting the last number block.

Withdrawal
Consent to collect and store data by Lead Inspector GmbH may be revoked at any timewith future effect.


e. If youuse our social media offers 
(1)Facebook and other social media offers 
You have the opportunity to follow uson Facebook and on other third-party social media platforms (e.g., LinkedIn orXING). For this purpose, we handle those personal data that you provide to usin each case or which are made available to us by the respective platformoperator about you insofar as they are made available to us. You can controlthe privacy settings yourself on a social media platform. 

(2)        Legal basis 
Our handling of your personal data as partof our social media offers is based on our legitimate interest pursuant to Art.6 para. 1 f) of the GDPR. For the provision of our social media offers, it istechnically necessary that we process certain personal data (e.g., the IPaddress and personal data that you have provided to the respective platformoperator or us). As part of the required balancing ofinterests, we balance your interest in the confidentiality of your personalinformation and our interests in the provision of our social media offers witheach other. Your interest in confidentiality is secondary in such cases.Otherwise, we would not be able to provide you with our social media offerings. 

(3)Recipient categories We use service providers to provideour social media services (e.g., Facebook, LinkedIn and XING). The data yousubmit to us as part of our social media offers are also automaticallytransmitted to the respective social media platform operator. 

4. How long do we store your personal data?
We will delete your personal data if the purpose of storage is nolonger necessary and no statutory provision requires a retention. Statisticalevaluations are made only in anonymous form.


5. What are your rights as anaffected person?
Please contact our data protection officer for the exercise of yourrights and the revocation of your consent.

a.         Yourrights as an affected party
You have the following rights toward us regarding your personaldata:
· You     have the right to request information about any personal data that we     process from you at any time.

· If     your personal information is incorrect or incomplete, you have the right     to correct and supplement it.

· You     can request the deletion of your personal data at any time unless we are     legally obliged or entitled to process your data further.

· If     statutory requirements exist, you can request limitation of the processing     of your personal data.

· You have the right to object to the     processing insofar as data are processed for the purpose of direct     advertising or profiling. If the processing is carried out based on     balancing of interests, you may object to processing, stating reasons that     arise from your particular situation.

· If     the data processing is based on your consent or under a contract, you have     a right to transfer the data provided by you insofar as it does not     infringe upon the rights and freedoms of others.

b.         Revocationof your consent
You can revoke your consent with future effect at any time.

6. What possibilities do you have tofile a complaint?
You have the right to file a complaint with a data protectionsupervisory authority concerning our processing of your personal data.The following data protection supervisory authority is responsiblefor us:

BavarianState Office for Data Protection
Promenade 27 (Schloss)
91522 Ansbach
Germany
Phone: +49 (0) 981 53 1300
Fax: +49 (0) 981 53 98 1300
Email:
poststelle@lda.bayern.de

7.Do you haveany questions or comments?
If you have any questions or suggestions regarding data protectionat Messe München GmbH, please feel free to contact our data protection officerby email.

Munich, June 2018

2. What are personal data? How do we protectpersonal data?
a. Personaldata

Personal data refer to individual information about thepersonal or material relations of a certain or identifiable natural person Thisincludes information such as your name, postal or email address, and accessdata in the context of using our website. Personal data are also stored by usin addition to the access data only if you voluntarily provide us with this,e.g., in the context of a registration, a survey, a prize contest, a contactrequest, a subscription to a newsletter or to carry out an online order. Inaddition, personal data are only used to the extent necessary and for the soleconsented purpose or a legally permissible purpose. For secure transmission ofyour data, Messe München GmbH uses encryption procedures in secured areas. Thismeans that the communication between your browser and our ordering system isnot readable for others on the internet, for example. Apart from that, the useof our ordering system is deemed as consent to the storage and use of your databy Messe München GmbH and its partners.

b. Accessdata
By accessing our website, Messe München GmbH receivesaccess data that is stored for security purposes and in principle permitsidentification of:
- The nameof your internet service provider
-The country you come from
- The website from which you are visiting
- Thesearch term if you come to our site via a search engine
- Ourwebsites that you visit
- The user tool (web browser, operating system), with which you have accessed our website
- Files that you have downloaded from our site (e.g., PDF or Word documents)
- Theduration of your visit
- The dateand time of access



3. What do we do with your personal data?
a. If you use our website or our contact form
(1)      Provision of our website
The provision of this websiterequires the handling of personal data, for example, the IP address for theretrieval of the content displayed on this website.These data are evaluated by Messe München GmbH and enable us tooptimize our offers as a whole and make the content more specific for youpersonally, e.g., to recognize you as a returning visitor to our website. Ifyou have an existing data record, the new data can be assigned to it in manycases. The IP address of the computer from which the access is made is onlystored for backup purposes for a period of one month.JavaScript, ActiveX, or other controls and scripting languages ​​inweb pages that contain executables can be disabled for security reasons at anytime via your browser. Our website remains navigable without JavaScript.You also have the opportunityto contact us via our contact form. We collect the personal data for this thatyou enter in the contact form.

(2)     Legal basis
The handlingof your personal data for the provision of this website and for communicationvia this website is based on our legitimate interest. For the provision of thiswebsite, it is technically necessary that we process certain personal data(e.g., the IP address). For your communication with us, we must handle therespective personal data.

(3)     Balancingof interests
As part of therequired balancing of interests, we balance your interest in theconfidentiality of your personal information and our interests in the provisionof this website in establishing contact with each other. Your interest inconfidentiality is secondary in both cases. Otherwise, we could not provide youwith access to this website or respond to your contact request.

(4)     Recipient categories
We use serviceproviders to provide our website. We transmit personal data to these serviceproviders for this. These service providers are contractually obligated by usto exercise the same care when handling personal data as we do ourselves.These serviceproviders are subject to the same strict data protection regulations and arealso included in the data protection concept of Messe München GmbH.Personal dataare only transmitted to state institutions and authorities in the context oflegal or judicial obligations.

b.         When you buy online tickets from us orregister online with us as a visitor, trade visitor or exhibitor
(1)      Online tickets and legalbasis
You can buyonline tickets for trade fairs and congresses via our website. We process the personal data for this thatyou enter in the order form. The processing of your personal data takes placefor preparing, executing and processing the corresponding contract.In thiscontext, Messe München only processes personal data for the purpose of MesseMünchen's business purposes. This is necessary for carrying out the tasks ofthe exhibition and exhibition industry in economic, scientific and culturalfields. The tasks include in particular the holding of trade fairs,exhibitions, congresses and similar events, taking care of the exhibitioninterests of the City of Munich and the Free State of Bavaria at home andabroad, the promotion of the economy by organizing trade fairs, exhibitions,congresses and similar events as well as the operation, maintenance and furtherdevelopment of the exhibition center in Munich, Messestadt-Riem.To this end,Messe München maintains exhibition and exhibition facilities, congress andmeeting rooms, which it uses or rents for events. The Messe München alsooperates this for certain events and special internet offers.The processing of personal data is carried out in particular for thehandling of business processes in connection with the above activities, foryour information and for promoting our events and services (based on Section 7para. 3 of the Law on Unfair Competition [UWG]), for their optimization as wellas market and opinion research. You can object to the sending of electronicmail by sending an email to the following address:
datenschutz@messe-muenchen.de

(2)      Registration as anexhibitor or visitor and legal basis
You can register as a visitor, trade visitor or exhibitor on ourwebsite. For this purpose, we process the personal data that you provide to usas part of your registration.The processing of your personal data takes place for preparing,executing and processing the corresponding usage contract (license agreement).You do not have to register to participate in events of Messe München and its subsidiaries. Of course, you canalso buy an anonymous ticket at the ticket counters without registering. Ourhosts and hostesses as well as our service center and the exhibition projectmanagement will support you in doing this.Without registration, we are unfortunately unable to provide you withservices such as online advance sale or simplified repeated ticket purchase,match-making, travel services or other services of Messe München.

This does not apply for you as a visitor in the following cases:
- For pure trade visitors'fairs (currently ISPO MUNICH and INHORGENTA MUNICH) In this case, we need thedata necessary to confirm trade visitor status.
- If you want to redeem avoucher; in this case, we need your name and contact details for the reasonsmentioned below under "Exhibitors".

In particular, we process your personal data for the following purposes:
- Purchase of (discounted in part) tickets for ourevents
- Redemption ofvouchers, tickets and Print@home tickets, with which you can avoid possiblewaiting times at entry to a trade fair
- Registrationof future tickets “with just one click”
- Delivery and payment for other offers of MesseMünchen (e.g., trade fair directories and catalogs)
- Review of tradevisitor status, because some of our events are reserved for a specialistaudience (e.g., ISPO MUNICH and INHORGENTA MUNICH).
- You can betterplan your trade show visit in advance, because we can give you advanceannouncements, technical information and other materials for the eventsthat you are interested in and can specifically recommend exhibitors orservices to you.
- If you are anexhibitor, the data help us to run your trade fair presentations smoothly,provide you with a selection of individually tailored service offers, andpresent you the products, services and marketing offers of Messe München.
- Your voluntaryparticipation in our market and opinion research helps us to improve ourevents and our service offer.
- Prevention ordetection of abuse and fraud, especially with respect to vouchers andfree tickets
- Possibly. easyupdating of your personal information via the internet

Data collected later is also assigned to the customer account. Forexample, these include the data collected data when you order tickets, thenumber of a voucher of an exhibitor inviting you, and email addresses of otherpersons for whom you also order tickets at the same time as you order,

You may havemultiple customer accounts if you registered with us using different emailaddresses.

(3
)     Recipient categories
We only forward the data to third parties to the extent described below.Some of the recipients are located outside the European Economic Area (EEA). Pleasealso note the following section in this context.
- Groupcompanies:
Messe München may transmit the personaldata of its exhibitors to its group companies, provided they wish to beinformed about their events and services. Group companies are correspondinglyrequired to comply with data protection requirements. The group companies ofMesse München can be found on our homepage https://messe-muenchen.de/en/company/international-network/subsidiaries/.
The forwarding of personal data ofvisitors to group companies only takes place for visitors, for whom therespective group company acted as an intermediary. In a larger group ofcompanies such as Messe München, it cannot be ruled out that individualcompanies, parts thereof or rights to events will be sold to third parties oracquired by Messe München. In such transactions, customer data are usuallytransmitted as well. Your personal data are protected according to the requirementsof data protection in such cases.

- Foreignrepresentatives of Messe München:
Messe München may transmit data about visitorsand exhibitors from its respective area of ​​representation to foreignrepresentatives of Messe München, who act as sales partners for Messe München,e.g., for example, when ordering and paying for tickets from foreign visitorsvia our foreign representatives. The forwarding of personal data to foreignrepresentations only takes place for exhibitors and visitors, who come from therespective representation area of ​​the respective foreign representation. Theforeign representatives of Messe München can be found on our homepage https://messe-muenchen.de/en/company/international-network/offices-worldwide/.

- Promotions:
We sometimes send offers to groups ofvisitors or exhibitors, send them on behalf of third parties, or organizecontests ourselves. In this case, the ordering party receives neither your namenor your address or other personal data unless you voluntarily give yourconsent.

- Exhibitors:
When you redeem a voucher, we transmit yourdata to the exhibitor, who invites you with the voucher for a trade fair visitto his booth. This serves billing between Messe München and the respectiveexhibitor. We also want to make sure that you can properly use the voucherprovided to you. In addition, exhibitors can use a lead tracking service, withwhich the individual exhibitor scans the barcode on your ticket andconsequently receives your contact data, similar to a business card. These arein detail: Company name, salutation, title, first and last name, position,postal address, country, telephone number(s), email address and any other informationthat you have provided about your interests and/or your company. If you handover your visitor or exhibitor pass, e.g., a business card, to an exhibitor forscanning, the exhibitor receives access to the above information. Unnoticeddata collection without your participation does not take place. In accordancewith the international character of the trade fair (or the congress),exhibitors who are located outside the European Union and consequently outsidethe scope of European data protection laws are also represented. In this casetoo, you may object or agree in individual cases to the disclosure of your databy refusing or offering your ticket for scanning.

- Service providers:
We commission service providers with thefulfillment of tasks for us, e.g., sending emails, payment processing (creditcard, direct debit and invoice purchases), data maintenance, data analysis, andcustomer service. These service providers only have access to the data theyneed to fulfill their tasks specified by Messe München. They are contractuallyobliged not to use the data for other purposes, especially not for their ownpurposes, and must protect the data as provided for in this data protectiondeclaration and the relevant data protection laws.

(4)     Special data protection notes
The transmission of data to the extent described above may be made tocountries outside the European Economic Area (EEA) in some cases. Some of thesecountries do not have a level of data protection comparable to the level ofprotection within the EU (e.g., USA, China or India). To protect your data, ournon-EEA Group companies and contractors, to which data are to be transmitted,for example, foreign representatives, are required to provide appropriate dataprotection in accordance with EU standard contractual clauses for thetransmission of personal data to third countries.

You can find the EU standard contract clauses at the following link:https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_de

You can also find information on international data protection at the followinglink: https://www.lda.bayern.de/en/international.html


c. If you apply online with us
(1)      Online application
You can apply online to us via our website. You first have to registeron our application portal. We process the personal data for this that you enterin the application form.You can then submit your application. For this purpose, we process thosepersonal data which you specify in each case and which you provide us with inthe context of your application, e.g., via your documents.

(2)     Legal basis
(a)     The processing of yourpersonal data in the context of the application portal takes place forpreparing, executing and processing the corresponding usage contract (license agreement).
(b)     The processing of yourpersonal data in the context of your application is only to prepare anemployment contract.
(c)     Your application will onlybe stored for a longer period of time if you give us your correspondingconsent. You can revoke your consent with future effect at any time.

(3)     Recipient categories
In the contextof application procedures, we transmit personal data to other companies in ourgroup of companies and to service providers in the context of serviceprovision.

d. If you allow the use of cookies and analysis tools in your browser
(1)      General information about cookies
Cookies are small text files used by manywebsites worldwide and in Germany. Cookies are created during your visit to ourwebsite and stored by our server on your hard drive. Our cookies do not containany personal data. In addition, cookies stored by our servers can only be readby us and not any third-party website. Most browsers are set in such a way thatthey automatically accept cookies. If you do not wish to benefit from theadvantages of cookies, you can deactivate this function in your browser. Pleaserefer to the individual setting options of your browser. Of course, you canview our website without cookies. However, this can result in restricting functionswith respect to our offers.

(2)     Legal basisThe legal basis for our handling of yourpersonal data for the provision of our website is our legitimate interest. Aspart of the required balancing of interests, we always balance your interest inthe confidentiality of your personal information and our interests in theprovision of this website (including its provision). Your interest inconfidentiality is secondary in such cases.

(3)     Conversion tracking using third-partyproviders
This website uses third-party tools for analysis purposes. Thesetools measure the effectiveness with which users are addressed byadvertisements (“conversion tracking”).
If you click ads from one of the third parties listed below, aconversion tracking cookie is placed on your computer. If you visit aparticular website, the third party and we may recognize that you have clickedthe ad and have been redirected to this page. This enables us to collect datathat is relevant to our advertising efforts. We may learn the total number ofusers who clicked an ad, the visit duration, the operating system, the terminalmodel, the location, paid transactions, and in which functional scope mobileapps were used. No personal information about the identity of the user isdisclosed.
Should you not wish to participate in the conversion trackingprocess, you can also reject the required placement of a cookie for this, forexample, via your browser setting that generally disables the automaticplacement of cookies. For example, use the "Do not track" option("DNT") of your internet browser.
We work together with the following third-party providers in thecontext of conversion tracking:

- bing Ads Conversion Pixel
More information about data protection and cookies of the MicrosoftCorporation, One Microsoft Way, Redmond WA 98052-6399, USA, can be found
here.

Firebase Analytics for Apps
More information about data protection and cookies of Firebase, Inc., 22 4thSt. Suite 1000 (10th Floor), San Francisco, CA 94103, USA, can be found
here.

Ligatus Conversion Pixel
More information about data protection and cookies of Ligatus GmbH,Hohenstaufenring 30-32, 50674 Cologne, can be found
here.

- etracker
More information about data protection and cookies of etracker GmbH, ErsteBrunnenstrasse 1, 20459 Hamburg, can be found
here. Consent to collect and store datawithin the context of etracker may be revoked at any time with future effect Revoked.

- Outbrain Conversion Pixel
More information about data protection and cookies of Outbrain Inc., 39 West13th Street, 3rd floor, New York, NY 10011, can be found
here.

- “DoubleClick by Google”(Accuen Conversion Pixel)/Google Adwords Conversion Pixel

“DoubleClick by Google” is a service provided by Google Inc.,1600 AmphitheatreParkway, Mountain View, CA 94043, USA ("Google”). “Doubleclick by Google”uses cookies to present advertisements that are relevant to you. Your browseris assigned an anonymous identification number (ID). This number is used tomonitor which ads appear in your browser and which ads have been viewed. Thecookies do not contain any personal data. The use of “DoubleClick” cookies onlyenables Google and its partner sites to display ads that are relevant to youbased on your previous visits to our website or others on the internet. Theinformation generated by the cookies is transmitted by Google to a server in theUSA for analysis and is stored there. Google only transfers this data to thirdparties on the basis of statutory provisions or in the context of processingorder data. Under no circumstances does Google match your data with other datacollected by Google.

You can prevent storing of cookies on your computer via a corresponding settingof your browser software. However, we point out that you might not be able touse all functions of our website to their full extent in this case. You canalso prevent the recording of data generated by a cookie with respect to youruse of the website by Google as well as the processing of these data by Googleby downloading and installing the browser plugin
available via the following link in the item “DoubleClick” deactivation enhancement.
Further information about data protection and cookies of Google can be found
here.

Twitter Conversion Pixel
More information about data protection and cookies of Twitter, Inc., 1355Market Street, Suite 900, San Francisco, CA 94103, USA, can be found
here.

- Seeding Alliance ConversionPixel
More information about data protection and cookies of Seeding Alliance GmbH,Lichtstr. 25, 50825 Cologne, can be found
here. Consent to collect and store data bySeeding Alliance may be revoked at any timewith future effect.

- LinkedIn Conversion Pixel
More information about data protection and cookies of LinkedIn Corporation,1000 West Maude Avenue, Sunnyvale CA 94085, USA, can be found
here.

- ORACLE ELOQUA
More information about data protection and cookies of ORACLE Deutschland B.V.& Co. KG, Riesstrasse 25, 80992 Munich, can be found
here.

Sizmek Conversion Pixel
Further information about data protection and cookies of Sizmek, Inc., USA, canbe found
here.

Facebook Conversion Pixel
More information about data protection and cookies of Facebook, Inc., 1601Willow Road, Menlo Park, CA 94025, USA, can be found
here.

- Aumago Retargeting Pixel
More information about data protection and cookies of Aumago GmbH, NeueSchönhauser Str. 20, 10178 Berlin, can be found
here. Users can delete cookies atany time either directly in their browser, manage cookie preferences at www.networkadvertising.org/choices/ or disable cookies from Aumago at www.krux.com/krux_privacy/consumer_choice/.

- Quantcast Conversion Pixel
More information about data protection and cookies of Quantcast DeutschlandGmbH, Leopoldstrasse 23, 80802 Munich, can be found
here. Users can also disablecookies from Quantcast at any time at www.quantcast.de/opt-out.


(4) Othertools for marketing and optimization purposes
We also use the following tools for marketing and optimizationpurposes:

- Use of HubSpot

Our websites use software provided by HubSpot Inc. (henceforth “HubSpot”), in particular the online subscription service that includes the following: HubSpot Analytics, HubSpot Pixel, HubSpot Appstatic and HubSpot Collected Forms. These services are provided by HubSpot Scripts and the HubSpot API. An API, or Application Programming Interface, is a programming interface that connects our servicewith HubSpot. Scripts are small programs which partially serve to execute the above functions.
We use the HubSpot online subscription service. This enables us to create marketing websites on the servers of HubSpot Inc. Visitors can use these websites to find out more about our company, download content and input their contact details or other demographic information. This information is saved on and managed by the servers of the HubSpot Inc. service providers. If you find something of interest to you, this information will be used by our services to contact you. We use HubSpot to better coordinate our marketing, analyze data and generate leads. HubSpot collects data according to our instructions and has no direct relationship to you and your personal data that are processed.

(a) Cookies by HubSpot
We use cookies from HubSpot to analyze trends, manage our website, track user movements around the website and to collect demographic data about our users overall.
We use cookies so we can personalize your online user experience. A cookie is a text file that is stored on your hard disk by a web server. Cookies do not execute programs on your computer nor do they introduce any viruses. Cookies are solely assigned to you and can only be read by a web server in the domain that issued the cookie for you. One of the main purposes of cookies is to make time-saving practical functions available to you. Cookies are used to show the web server when you returned to a specific page.
You have the option to either accept or reject cookies. Most web browsers accept cookies automatically but as a rule you can change your browser setting to reject cookies. If you reject cookies you may not be able to use all the interactive functions of our websites.

(b) Log files by HubSpot
We use HubSpot log files. These enable us to collect demographic data such as your post code, age, gender, preferences, interests and favorites. To do this we use log files which are not linked with your name or other personal data. Data are also collected automatically via your computer hardware and software. These data may include the following: Your IP-address, browser type, domain name, internet service provider (ISP), the files viewed on our website (e.g. HTML pages, graphics, etc.), the operating system, clickstream data, access pages and the addresses of websites via which you accessed our website. We use these data to compile general statistics about the use of our website.

(c) Pixel by HubSpot
We use software technology from HubSpot known as a pixel. Through the pixel we can find out which content is effective so we can better manage the website and our services. Pixels are tiny graphics with a unique identifier. They function in a similar way to cookies in that they are used to track online movements of web users. In contrast to cookies which are saved on the computer hard disk of a user, pixels are embedded invisibly on websites or in emails and are about as large as the full stop at the end of this sentence. We use pixels in our HTML-based emails to track which emails are opened by the recipients. This enables us to measure the effectiveness of specific communications and our marketing campaigns. We combine the data collected by pixels in emails with the personal data of our customers. If you would like to unsubscribe from these emails you can do this at any time through an Opt-Out option. Please write to us if you have any questions.

(d) Appstatic
We use mobile analysis software from HubSpot to analyze the functionality of our mobile apps on your mobile device in more detail. This software can collect information of the following types: how often you use the app, which events appear in the app, overall usage, performance data and from where the app was downloaded. In addition to the information that we collect from our websites, when you user our mobile apps we can also capture your location, your device model, device version, your device ID (UDID) and the version of your operating system. We can link the information that we save in the analysis software with personal data that you transfer in the mobile app. This enables us to improve our services for you and to optimize our marketing, our analyses and the functions of our website.
Click here to read the Privacy Policy of Hubspot: https://legal.hubspot.com/de/privacy-policy

- Use of Google Analytics
On our websites we use Google Analytics, a web analytics service from Google Inc. (“Google”). Google Analytics uses cookies which are text files stored on your device and used to analyze how you use the website. The information generated by the cookie about your use of this website will generally be transmitted to a Google server in the USA and stored there. However, due to IP anonymization being enabled on these websites, your IP address will first be truncated by Google within the Member States of the European Union or in other contracting parties to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On our behalf Google will use this information to analyze your use of the website, to compile reports on website activities and to provide us with other services related to website activity and website usage. The IP address that your browser transmits within the scope of Google Analytics will not be associated with any other data held by Google.

You may refuse the saving of cookies by selecting the appropriate settings in your browser software; however please note that if you do this you may not be able to use the full functionality of our websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) for Google as well as the processing of these data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

You can click on the following link to prevent collection of your data by Google Analytics. This sets an opt-out cookie that prevents you data being collected on future visits to this website:

We also use Google Analytics to evaluate data from double-click cookies and AdWords for statistical purposes. If you do not want this you can disable them via the Ads Preference Manager
http://www.google.com/settings/ads/onweb/?hl=en

Click here to read the Privacy Policy of Google:
https://policies.google.com/privacy?hl=en


-Google Adwords RemarketingPixel
By means of the remarketing or "similar target groups" function ofGoogle Inc. ("Google"), we can address visitors to the website withadvertising in a targeted manner with personalized, interest-based ads when youvisit other websites on the Google Display Network. To carry out this analysisof website usage, which forms the basis for the creation of interest-basedadvertisement, Google uses “cookies”. For this purpose, Google saves a smallfile with a sequence of numbers in the browsers of website visitors. Thisnumber records website visits as well as anonymous data about the use of thewebsite. No personal data of visitors to the website are stored.

On subsequent visits to other websites in the Google Display Network,advertisements are displayed that take into account the products andinformation viewed by the visitor on the previously visited websites. You canpermanently disable the use of cookies by Google, by clicking on the followinglink and downloading and installing the plug-in provided: www.google.com/settings/ads/plugin/.Alternatively, you can disable the use of cookies by third parties by visitingthe deactivation website of the Network Advertising Initiative at http://www.networkadvertising.org/choices/ and implementing the further information on opt-out described there.

Additional information about Google remarketing and the data protectiondeclaration of Google can be found at: www.google.com/privacy/ads/.

- Google Tag Manager
Google Tag Manager is a solution that enables us to manage various website tagsvia a single interface. The Tag Manager tool itself (which implements the tags)is a cookie-less domain and does not collect any personal data. The tooltriggers other tags, which in turn may collect data under certaincircumstances. Google Tag Manager does not access these data. If deactivationoccurs at domain or cookie level, it remains in use for all tracking tags,which are implemented by Google Tag Manager.

- Quantcast Remarketing Pixel
Quantcast provides us with a service for user measurement and advertisingpurposes. Using Quantcast remarketing, we can provide our visitors to thewebsite with targeted advertising. Quantcast associates the information aboutyour website visit or your app use with a unique identifier (your cookie ID),but not with your name, email address or telephone number. You can find moreinformation in the data protection declaration of Quantcast. You can opt out ofQuantcast's advertising and data collection at any time: www.quantcast.de/opt-out/
Additional information about Quantcast and the data protection declaration ofQuantcast can be found at: www.quantcast.de/datenschutz.

- Eloqua

We use the service Eloqua for optimum communication with our customers. TheEloqua server of the provider ORACLE Deutschland B.V. & Co. KG, Riesstrasse25, 80992 Munich is located in the EU. In the context of support andadministration services, it cannot be ruled out in individual cases thatindividual employees of Oracle Corporation outside of the EU have access to userdata as part of their contractual service provision. As a precaution, we haveensured an adequate level of data protection at Oracle Corporation by providingadequate guarantees in the sense of the Federal Data Protection Act. Eloquaplaces a permanent cookie on the respective login page unless an Eloqua cookiealready exists on your terminal. If you have already used a website that usesEloqua, you might already have an Eloqua cookie. Among other things, we use theEloqua cookie to analyze your use of our sites, so that we can continuallyimprove them. Emails sent using Eloqua use tracking technologies. We primarilyuse these data to find out which topics are of interest to you by trackingwhether our emails are opened and which links you click. We then use thisinformation to improve the emails we send you and the services we provide andto link them to existing tracking or profiling information. If you want toprevent the use of Eloqua cookies on your terminal in the future, this ispossible via the following link: www.oracle.com/legal/privacy/privacy-policy.html#opt-out.

If you do not wish us to recognize your computer (hard disk cookies), you canalso set your browser to delete cookies from your computer hard disk, block allcookies or warn you before a cookie is stored. If you do not accept cookies,you will not be able to use some of our services. Generally, cookies enable usto identify who you are and consequently to offer you better and morepersonalized services.

- LeadLab (wiredminds)
For marketing and optimization purposes, products and services of wiredmindsGmbH (www.wiredminds.de) are used on this website. For this purpose, data arecollected, processed and stored, and used to create usage profiles under apseudonym. Where possible and practical, usage profiles are completelyanonymous. Cookies may be used for this purpose. Cookies are small text filesthat are stored in the visitor's internet browser and serve to recognize theinternet browser. The collected data, which may also contain personal data, aretransmitted to wiredminds or collected directly by wiredminds. wiredminds mayuse information left behind by visits to the websites to create anonymous userprofiles. Without the expressed consent of the person concerned, data collectedin this way are not used to identify the user of this website personally andare not linked with personal data via the holder of the pseudonym. Any IPaddresses possibly collected shall be anonymized immediately after collectionby deleting the last number block. Consent for the collection, processing andstorage of data can be revoked at any timewith future effect.

- SalesViewer
SalesViewer® technology from SalesViewer® GmbH is used to collect and storedata for marketing, market research and optimization purposes on this website.These data can be used to create user profiles under a pseudonym. For thispurpose, tracking pixels are used to collect company-related data. The datacollected with these technologies are not used to identify the visitor of thiswebsite personally and are not combined with personal data of the carrier ofthe pseudonym without the individually granted consent of the person affected.

Consent for data collection and storage can be revoked at any time with effect for the futureto prevent the collection by SalesViewer® within this website in the future.This stores an opt-out cookie for this website on your terminal. If you deleteyour cookies in this browser, you must click the link again.

- Lead Inspector
For the statistical analysis of visitor access, technologies are used tocollect, process and store data for marketing purposes and to recognize webvisitors. Lead Inspector GmbH technology determines addresses based on thisinformation, but only in cases where it can ensure that it is a company and nota single person such as a visitor. Cookies may be used for this purpose. Theseare small text files, which are stored on your computer and enable analysis ofthe use of the website by you. The company data collected by Lead InspectorGmbH may also contain personal data. Lead Inspector GmbH may use informationthat is left behind by visits to the website to create anonymous usageprofiles. Any IP addresses possibly collected shall be anonymized immediatelyafter collection by deleting the last number block.

Withdrawal
Consent to collect and store data by Lead Inspector GmbH may be revoked at any timewith future effect. 

e. If youuse our social media offers 
(1)Facebook and other social media offers 
You have the opportunity to follow uson Facebook and on other third-party social media platforms (e.g., LinkedIn orXING). For this purpose, we handle those personal data that you provide to usin each case or which are made available to us by the respective platformoperator about you insofar as they are made available to us. You can controlthe privacy settings yourself on a social media platform. 

(2)        Legal basis 
Our handling of your personal data aspart of our social media offers is based on our legitimate interest pursuant toArt. 6 para. 1 f) of the GDPR. For the provision of our social media offers, itis technically necessary that we process certain personal data (e.g., the IPaddress and personal data that you have provided to the respective platformoperator or us). As part of the required balancing ofinterests, we balance your interest in the confidentiality of your personalinformation and our interests in the provision of our social media offers witheach other. Your interest in confidentiality is secondary in such cases.Otherwise, we would not be able to provide you with our social media offerings. 

(3)Recipient categories
We use service providers to provide our social media services (e.g.,Facebook, LinkedIn and XING). The data you submit to us as part of our socialmedia offers are also automatically transmitted to the respective social mediaplatform operator

4. How long do we store your personal data?
We will delete your personal data if the purpose of storage is nolonger necessary and no statutory provision requires a retention. Statisticalevaluations are made only in anonymous form.

5. What are your rights as anaffected person?
Please contact our data protection officer for the exercise of yourrights and the revocation of your consent.

a. Your rights as an affected party
You have the following rights toward us regarding your personaldata:
- You have the right to request information about any personal data that we process from you at any time.
- If your personal information is incorrect or incomplete, you have the right  to correct and supplement it.
- You can request the deletion of your personal data at any time unless we are legally obliged or entitled to process your data further.
- If statutory requirements exist, you can request limitation of the processing of your personal data.
- You have the right to object to the processing insofar as data are processed for the purpose of direct advertising or profiling. If the processing is carried out based on balancing of interests, you may object to processing, stating reasons that arise from your particular situation.
- If the data processing is based on your consent or under a contract, you have a right to transfer the data provided by you insofar as it does not     infringe upon the rights and freedoms of others.

b. Revocation of your consent
You can revoke your consent with future effect at any time.

6. What possibilities do you have tofile a complaint?
You have the right to file a complaint with a data protectionsupervisory authority concerning our processing of your personal data.
The following data protection supervisory authority is responsiblefor us:

Bavarian State Office for Data Protection
Promenade 27 (Schloss)
91522 Ansbach
Germany
Phone: +49 (0) 981 53 1300
Fax: +49 (0) 981 5398 1300
Email: poststelle@lda.bayern.de

7. Do you haveany questions or comments?
If you have any questions or suggestions regarding data protectionat Messe München GmbH, please feel free to contact our data protection officerby email.

Munich, June 2018
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