One of Germany’s largest airports and a major worldwide transportation hubs
CHALLENGE
The airport wanted to become even more attractive for the airlines it serves. A long-term TrustedTargeting campaign based on the data of our trade fair f.re.e – Bavaria’s largest leisure and travel fair, started allowing the airport to advertise airline partners’ travel specials.
IMPACT
31%
higher click rate
Compared to the travel industry average a 31% higher click rate for airline ads was generated due to the quality of underlying TrustedTargeting campaign data.
Video Package
Make sure your video content gets seen by the right target group!
FROM
4,999
Advertising budget
4,000
Service fee
999
Total
4,999
AD NETWORKS
50,699 YouTube viewsTrue View
13,244 Facebook viewsFull View
11,367 Instagram ViewsFull View
TARGETING BASED ON
Industry
Country
Segment
Function
Premium Programmatic
Make sure your ad gets seen on the internet’s most prominent ad spaces exactly by your target group!
FROM
10,499
Advertising budget
10,000
Service fee
499
Total
10,499
AD NETWORKS
315,000 total impressions
Fixed placements on channel and topic area possible
International blue chip manufacturer of optical instruments
Challenge
For the ideal preparation of the trade fair analytica 2018, new leads from the client’s highly specific target segment were to be addressed and invited to arrange a meeting at the trade show booth. The campaign was based on the TrustedTargeting data of our trade fair “analytica”.
IMPACT
8,7%
- conversion rate
TrustedTargeting reached a conversion rate of 8,7%, which led to 56 contact requests from the highly specific target group. These requests converted to several high-quality leads worth 12 times more than the invested advertising budget.
Frequently asked questions
Where will my advertising be shown?
Your advertisement will be displayed via social media platforms (Facebook, LinkedIn, Instagram, Youtube) and via online advertising spaces wherever your customers are on the net. These can be, for example, well-known websites (such as spiegelonline.de or focus.de) or special interest sites (such as cooking blogs). TrustedTargeting finds your target group where it moves online.
Can certain channels be excluded?
You decide through which channels your advertising is to be displayed. In order to reach your target group in the best possible way, however, we recommend not excluding any channels.
What is needed to start my campaign?
To start a campaign we need advertising material like banners, videos, texts for SEA or Social Media ads, or landing pages. Our experienced marketing managers will be happy to help you put together the advertising material before the campaign starts.
What happens after booking a campaign?
You will receive an email with all the information you need to upload your campaign content. We check this content and set up your campaign. Should something not fit, we will of course get in touch with you and help you to find the right formats. In addition, you will be informed about the start of your campaign and can view the status of your campaign in your online dashboard at any time. If you have any questions about your campaign, you can always contact your campaign manager.
What criteria can I use to select my target group?
You can select your target groups according to the criteria "industry", "region", "industry segment" and "function". Details on individual selection options per industry can be obtained from our sales team.
An agency manages our online marketing. How can they use TrustedTargeting?
We are already working very successfully with agencies. Your agency can simply commission TrustedTargeting directly from us and we will take over the implementation of your campaign together with your agency. In addition, we also offer special conditions for agencies. All advantages of our partner program can be found here.
How long is the duration of my TrustedTargeting campaign?
A campaign runs as long as your advertising budget is available. You can view the status of your advertising budget online in your dashboard at any time. We can influence the campaign length depending on how often we play your ads - so your advertising budget can be stretched or concentrated.
Can I extend the duration of my campaign?
Of course, you can extend your campaign at any time by booking additional advertising budgets. Please do not hesitate to contact your personal campaign manager.
Is TrustetTargeting data protection compliant?
We adhere to the data protection guidelines regulated in the GDPR. All data collected, processed or forwarded by us is abstract and not personal. You will find all information on data protection and revocation options here. In addition, we assure that all users who visit your website via a TrustedTargeting campaign have found their way to your website in accordance with GDPR. The collection and processing of data on your website in accordance with GDPR is no longer our responsibility and must be guaranteed by the operator of the website.
