LinkedIn in B2B

Successful thanks to Lead Ads
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Get started with LinkedIn Lead Ads!

As common germans say “All good things come in threes!”. Maybe you have already read our whitepapers about Lead Ads on Google and Facebook, so of course LinkedIn should not be missing. Especially in B2B, LinkedIn is an increasingly important platform on which targeted advertising can lead to strong success. Lead Ads are also an effective way to achieve performance marketing goals. If you also observe the following success factors, nothing should stop you to an efficient lead campaign.

Finding a suitable social media platform Facebook, LinkedIn, Google. Which is the best platform for lead ads and what are the differences?

Finding a suitable advertising format There is also a variety of advertising formats within the platforms. LinkedIn offers 5 possibilities to generate lead ads.

Balance between quality and volume The generation of lead ads on LinkedIn is often explained step by step, but how exactly are these ads successful? Among other things, it is important to find the optimal balance between the desired quality and volume of leads.

Don't give up! Different platforms, different advertising media, different requirements for the individual ads. Here it is only a matter of continuous testing to improve and to find the best performing solution for yourself.

Are you also looking forward to interesting insights and experiences, which we have already made with LinkedIn Lead Ads and now want to share with you?

This whitepaper includes:

  • Interesting insights into our data
  • Comparison of lead ads from different platforms
  • Experience of the most successful lead ad formats
  • Success factors and best practices as inspiration
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