In order to successfully market your product digitally, a lot of energy and time is invested in planning a campaign. But before starting this effort, the focus should be on the objective itself.
By defining the goal, a campaign is given a certain focus. When setting up your campaign in the social networks, you need to choose an objective. The algorithm then optimizes the campaign almost automatically to reach the desired goal.
Do you want to attract many visitors to your website or do you rely on brand awareness and want to build a memorable brand? Or maybe you are aiming for interactions that you can achieve through different strategies.
In this whitepaper, we will first present the three most common strategic goals in digital advertising, support you with a small guide to achieve them, inform you about what is especially important and clarify potential challenges. Furthermore, we focus on the following points:
- Key performance indicators
- Advertising formats
- Landing page