Your B2B online marketing blog

Find out more about modern B2B online marketing and keep up to date with the digitalisation of the trade fair industry.
All Online Marketing Performance Marketing Social Media Technology Content Marketing Conversion Optimization Customer Acquisition Data Privacy Lead generation
Online Marketing

Multimedia communication—how to reach your target audience

How do I address my target audience? And through which communication channels? Learn how to develop the right communication strategy for your company.
Online Marketing

5 tips on how to use Instagram in B2B marketing

Instagram only works for B2C companies? Not at all! We share our 5 tips on how to use the platform successfully in the B2B area.
Performance Marketing

How to find the right growth channel for your business

You want to find the perfect channel for your B2B marketing? Step by step, we will show you the path to your new marketing strategy.
Performance Marketing

Growth through efficient marketing (Traction blog series: Part 1)

The right marketing strategy is essential for the success of a company. But how do you find the best channel to address your target group? We will show you
Data Privacy

GDPR — Information about the new General Data Protection Regulation

The new General Data Protection Regulation has been in effect since May. We will show you what measures B2B companies need to take now.
Social Media

Facebook in B2B marketing—3 reasons why it works

In B2B, too, Facebook can be an effective marketing channel. Our experts will tell you how to take advantage of the network.
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