Many companies convince through professional public relations and are known and positively present as a brand through image-building campaigns. And yet there is this decisive hurdle: How can you transform your degree of brand awareness into the acquisition of actual new customers and real buying impulses? After all, what good is a well-maintained image if it does not facilitate the winning of new customers in the long run?
Many companies are very successful in attracting fans. They do not put the product or service in the foreground, but rather charge it emotionally with a story. One example is the renowned car manufacturer Mercedes Benz: In an emotionally charged commercial they impressively demonstrate how to touch people and subtly turn them into fans. In this commercial, a little boy with his teddy bear walks all across a big city to a police station. Only there, the intention of the commercial becomes clear... Fan generation at its best.How fans become customers - 7 questions, 7 answers
These 7 questions result in a review of the message and conditioning of information that turns fans and potential customers into actual buyers.
Fans become customers—and then?
You made it. You've turned fans of your brand into buyers. Now what? This is where customer care begins. From now on, give them the feeling of belonging to a select group of customers. Acknowledge the fans, who have become customers, with small benefits, vouchers or even with a club membership that provides them with special offers, insider information and, most importantly, with a discount for their next purchase. Give them the feeling of now being an “insider”—and thus having exclusive rights to their admired brand. That way, they will remain loyal to you in the future, not only as fans, but also as buyers.
TrustedTargeting will be at your side as a competent partner. We analyze what makes your fans tick, where there are possible hurdles on the way to a purchase, and which individual measures will support you in customer generation, acquisition and care.
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