The new way of targeting B2B online

Reach high-quality B2B target groups of leading trade fairs and events of Messe München everywhere online.
Find out how many of your industry decision makers you can reach.
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What is TrustedTargeting?

TrustedTargeting uses intelligent targeting technology that enables you to communicate with more than 3 million decision-makers from 18 industries and 200 countries.

With TrustedTargeting you can create highly effective marketing campaigns and make your performance marketing easier, more effective and more efficient. 

With our data protection compliant advertising technology your advertising message reaches your target group through all relevant marketing channels.

What can TrustedTargeting do for you?

High quality target groups

TrustedTargeting enables you to engage with trade show audiences from Messe München's whole portfolio - independent of the date of the fair.

Minimization of false scattering

Engage with the people who really matter! Benefit from the precise targeting of your target group.

Transparent and efficient

We make sure that you reach your target groups precisely and efficiently with an optimal ROI and always keep you posted on your campaign's performance.

Engage with relevant B2B audiences and reach your market goals

5 minutes

Set up your campaign

Check your campaign's potential in just a few steps.

Get feedback from our marketing experts.

Be amazed how simple it can be to engage with a high quality audience.

5 days

Upload ads and start campaign

Finalize your campaign settings - quick and easy.

Upload your advertising materials.

After one last expert review your campaign is ready to go.

As long as you want

Monitor, adjust, optimize

Check your campaign's performance in your personal dashboard.

Receive regular success updates via email.

Profit from smart campaign optimizations during the whole period.

Want to learn more?

Contact our sales team

Our leading trade shows


Bauma is more than just the world's leading trade fair for construction machinery: It shows the full range of the world of construction and building material machines, construction vehicles and equipment as well as mining machines. Here, international key players meet, significant innovations are presented and a platform for experts from all over the world is created. In short: bauma is the heartbeat of the industry.

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As the world's leading trade fair for the construction industry, BAU offers an international platform for architecture, materials and systems. It brings together all those involved in the planning, construction and design of buildings. Here, experts, manufacturers and trade visitors exchange information on innovations, new technologies and forward-thinking concepts.
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The international trade fair for real estate and investments is hosting the entire industry every year. It covers the entire life cycle of the property, from idea and concept to investment and financing, realization and marketing to operation and use. As Europe's largest B2B trade fair, Expo Real offers ideal opportunities for exchanging ideas with industry experts, learning about trends and innovations and establishing contacts.
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At electronica, the world's leading trade fair for electronics, you can experience and test components, systems and applications. It offers the opportunity to get to know the latest developments and exchange information on trends in the industry in an international environment. With the expansion to 17 halls and the extensive supporting program including conferences and forums, the full range of the electronics industry is being presented.

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Transport logistic is the world's leading trade fair for the logistics and transport industry: It combines the areas of logistics, mobility, IT and supply chain management on an international business platform. Here, key players from all areas present their solutions and exchange information on services, products and new developments. Transport logistic is a source of inspiration and a trend-setting meeting point for the industry.

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As the world's leading trade fair for water, sewage, waste and raw materials management IFAT covers all areas of trend-setting environmental technologies and offers a platform for the presentation of innovative strategies and solutions. The entire industry is represented here: From system providers to highly specialized medium-sized companies, participants share their insights, experiences and the latest developments and benefit from new business perspectives.

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The future of the industry will be decided at the world's leading trade fair for the beverage and liquid food industry. From production to marketing, all business areas are networked at drinktec. Here you will find ideal opportunities to present your company and your products to a top-class specialist audience and industry decision-makers, as well as to take the latest impulses with you.

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INTERFORST is an international platform for the presentation of trend-setting trends in the fields of wood and forestry. The entire value chain is represented at the leading trade fair for forestry and forestry technology, offering ideal opportunities for establishing business relationships and opening up new markets. Industry leaders from business, science and politics will be discussing innovations and new solutions here.
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The world's leading trade fair for the development and manufacture of electronics is the only event of its kind. From technologies, components and software to services, productronica presents the entire value-added chain of electrical manufacturing. It offers a platform for experts and decision-makers to exchange information on future trends and innovations.

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At automatica you can experience intelligent automation and robotics up close. The leading trade fair combines all trend-setting key technologies in one place and thus offers an international platform for automated, smart production. International key players and leaders from industry, research and politics meet here to discuss the latest developments and visions.
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For almost 15 years, analytica has been offering a leading global marketplace for innovative laboratory technology and future-oriented biotechnology, where key players, renowned scientists and decision-makers from the industry meet. The entire spectrum of modern laboratory processes in industry and research will be presented at the leading trade fair. International innovations from all subject areas will be presented and discussed at the most important industry meeting.

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LASER World of Photonics, the world's leading trade fair for components, systems and applications in the field of photonics, covers the entire spectrum of the industry and thus offers a platform for innovative advancement. Here, suppliers and customers from all areas come together. An international, demand-oriented marketplace is being created for all those interested in components, systems and applications as well as services.

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INHORGENTA presents the whole world of jewelry and time pieces. It reflects all facets of the jewelry industry from the newest collections and sparkling trends to new manufacturing technologies. Here, international key players, designers, manufacturers and retailers meet to create the future of the industry at the common communication platform.

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All sectors, specialist areas, market leaders and decision-makers in the ceramics industry will be represented at ceramitec, where they will gather information and exchange ideas. From science to manufacturers and users, the entire value chain is presented here. Exhibitors present their complete range of machines, equipment, plants, processes and raw materials and disseminate innovations and new technologies. This makes ceramitec the leading international trade fair for the ceramics industry.

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As the world's leading trade fair for printed electronics, LOPEC combines technology and business for the entire industry, making it the only event of its kind. The combination of trade fair and congress ensures that visitors can inform themselves about the latest research and exchange ideas. From scientists to practitioners, everyone is represented here who is important in the field of printed electronics and ready to make new business contacts.

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LEISURE & TRAVEL is Bavaria's largest trade fair for leisure and travel: It offers a huge variety of topics and is strongly focused on experiences. Here visitors can exchange ideas with leading experts, find out about new products and test and experience them on the spot. With 8 halls and 88,000 m² of exhibition space, 2019 was the largest of all times.

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As the world's most successful multi-segment sports fair, ISPO Munich offers the best platform for exchanging information with industry leaders and sports professionals, finding out about trends and innovations and building international contacts and business. At the leading international trade fair for the sports industry, meet leading experts and experience the full spectrum of the industry. ISPO Munich is the most important gathering of the sporting goods industry.

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In 2019, Europe's largest outdoor trade fair will take place for the first time in Munich with an innovative concept. OutDoor by ISPO is the industry meeting place and market overview in one. Here you can meet the big names in the outdoor sector and exchange ideas with brands and dealers from areas such as mountaineering, climbing, bouldering, hiking, camping, water sports and yoga.


The 66 is Germany's largest 50plus trade fair. It covers the entire spectrum of topics of the 50plus generation: from health and fitness to tourism, mobility and digitisation. The diverse exhibition areas and the entertaining supporting programme make Die 66 the central meeting place for best agers.


One of Germany’s largest airports and a major worldwide transportation hub

The airport wanted to become even more attractive for the airlines it serves.  A long-term TrustedTargeting campaign based on the data of our trade fair – Bavaria’s largest leisure and travel fair, started allowing the airport to advertise airline partners’ travel specials.
31% higher click rate
Compared to the travel industry average a 31% higher click rate for airline ads was generated due to the quality of underlying TrustedTargeting campaign data.

International manufacturer of farm and construction equipment


Reach the bauma audience on social media channels by generating video views of a Working Hero trailer and episode in English and German.

30% view rate

We generated more that 230.000 views for the trailer and episode with a view rate of 30% within the target audience.

Our customers